Nowadays, people search online for products and services more than ever before. Nearly half (46%) of Google searches are finding local information, according to Backlinko. Therefore, it’s important to improve your business visibility in local search results. There are different ways to rank well as a local business, the easiest and fastest way is setting up a Google My Business account, a dashboard for managing business listings.
What is Google My Business?
Google My Business (GMB) is a free tool that enables you to list your business on Google Search and Google Maps. It allows you to create an enhanced business profile to rank well in the local search results. You can manage how your business information – business name and address, contact details, operation hours are displayed on Google.
If you’re not optimising your business profile, you are missing out an opportunity to generate more traffic and engagement with your business. To get your profile up in search results, you need to verify your business information by creating a GMB profile or claiming an existing auto-generated business listing.
Why Do You Need Google My Business?
Not sure if you need a GMB account? Here’s why you may want to consider one.
1. Gain High Visibility in Local Search Results
When customers are looking for products or services online, the first place they’ll go to is Google Search.
GMB ensures that your business will appear in Google Search, Maps, Local Pack, and Local Finder when someone entered search queries related to your company, products or services. Optimising a business listing is essential to gain a high local ranking. Therefore, when someone searches for your business, you’ll show up on the first page—not the second page or worse.
If you‘re not sure how to improve your local SEO to rank high in the search results, contact us for SEO expert’s advice.
2. Stand Out from Competitors
An effective Google My Business description gives a snapshot of your business, includes relevant keywords, and depicts what makes your business unique.
Just like website SEO, Google uses a variety of signals to determine your local search ranking, and adding relevant and high-traffic keywords to your business listing can be incredibly helpful. It enables you to stand out from your competitors when consumers scan through search results.
Unfortunately, many business owners have no ideas on what keywords to add and don’t understand the right way to add keywords. Consequently, they failed to enhance their local SEO and rank lower than their competitors.
In IH Digital, we’ll conduct research to discover the keywords that have traffic potential and add to your description wisely. If you need our help in optimising your business listing with keywords, let us know.
3. Gain Helpful Insights to Make Informed Decision
Not only GMB helps promote your business but also helps you understand the market. You can access a wealth of valuable insights that tell how visible your brand is, who your target audiences are, and how they’re engaging with your business.
You need to know how to study statistics in order to improve your audience engagement, website traffic, and sales. It can be hard if you don’t know how to analyse the data, so we’re here to help.
To help you understand how your business is performing, we’ll create an analysis report for you. Knowing this information can help you better zero in on what’s working and what’s not working and create sound marketing strategies.
How IH Digital Gets Your Business Come Up on Google?
1. Strategic Listing of Your Business on Google My Business
You can’t rank your business in the local search results if you don’t have a Google Business listing in the first place. It ensures that your business will appear in Google Search, Maps, Local Pack, and Local Finder when someone entered search queries related to your company, products or services.
If you want to set up a Google My Business (GMB) account, we can help you create a business listing on Google and get it verified. Once your GMB account is ready, we’ll start optimising the listing to help you rank higher in the local search results.
Google Business listing displayed in Google Search
Google Business listing displayed in Google Maps
2. Competitive Description Writing
Business with the most relevant and unique business description is easier to be found in search results. To rank above the local competitors, we’ll carry out competitive research to study what the competition is up to, and how their descriptions are written.
A competitive description includes the use of high-traffic keywords to get found easily in search results. This requires the knowledge in SEO and effort in researching. That’s why it’s recommended that you opt for an SEO marketing agency to help you in writing the business description.
3. Image & Video Solutions for Your Listing
Appealing images can tell a story and help your business stand out from the competition. You may have added images such as the exterior or interior of your business, your products or services but you shouldn’t stop there.
Google values active engagement, and it will favour you when it comes to showing you higher in the Search and Maps. Our in-house content team is familiar with product shooting, visual and video creation - the amount, type, and quality of content we produce can help to support your ongoing GMB listing optimisation efforts.
Examples of product photography
4. Actively Manage and Respond to Reviews
High-quality and positive reviews from your customers can improve your business visibility in the search results and increase the likelihood of a shopper to visit your location or website. We can help seed reviews from customers as well as request for user-generated content such as a store or product images to enhance your search visibility.
Other than earning reviews, actively interacting with your customers by responding to reviews can show that you value your customers and encourage more people to leave their reviews. When you have other essential duties to handle, dedicating the right amount of time and attention to manage and reply each review may not be possible. If that’s the case, let us help.
5. Monthly Upload of Events, Promotions & Announcement
When customers find your business in the search results, they can see the business updates from your posts. You can publish posts to tell customers about your events, offers and announcements.
As mentioned above, Google values active engagement. We can help you generate posts that are engaging, valuable and conversion-driven to update your business listing monthly.
Google Business post updates
6. Uploading E-commerce Product Catalogue
Other than posting the latest news of your business, you can also display your online store’s products in the catalogue of Google Business listing. People who viewed your business listing will be able to browse through items in the new ‘Products’ tab.
Uploading the product images and writing product description that drives consumer actions can be time-consuming and difficult, especially when you have tons of products to list, so let us take up this task for you.
Source: Digital Examiner
7. Monthly Performance Review
The work is not over even when you’ve created your business listing and filled in all your business information. Google My Business requires continuous review and optimisation.
To give you a better insight on how’s your listing performing, we will create and share you an informative and easy-to-read report monthly. You will have a better understanding of how your customers use Search and Maps to find your listing, and what they do once they find you. Based on the report, we will advise some improvements that can be made to better fit the wants and needs of your customers.
Ready to Find Your Business in Local Search?
Since your customers are looking for local businesses online, you must have your digital presence ready. With GMB, you can display essential business information in front of the eyes of prospective customers.
Want to know more about Google My Business or would like us to set it up for you? Contact us to discuss the tool in further detail.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
IH Digital is a member of Digital 38 Group.