Website & Search Marketing
Improve Online Presence with an SEO-optimised Website & SEM
Our website and search marketing services include:
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Website Design & Development
- Website Hosting & Maintenance
What are SEO and SEM?
Search engine optimisation (SEO) and search engine marketing (SEM) are two indispensable strategies in the digital world. Search engine has become a vital online information source that 87% of smartphone owners use a search engine at least once a day. Moreover, 93% of online experiences begin in search engines.
According to Moz, SEO is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
On the other hand, SEM is a marketing practice that uses paid advertisements appearing on search engine results. It comes in different formats like search, video, display and shopping ads among others.
Performing SEO and SEM is not as easy as building a website and expecting it to get ranked on Google magically overnight. It takes a lot of hard work, thorough planning, and deep understanding of SEO and SEM before you hit your goal.
SEM is proven to be more effective than SEO since it pushes your ad to the first search results page. However, it doesn’t mean you can neglect your SEO.
These two tactics are powerful when performed together. That’s why many digital marketers invest their time and money on this strategic marketing mix.
Unfortunately, not everyone has the knack for such technical tasks. And if you are supposed to focus on your business’ operations, we advise that you stick to it. Leave the complicated digital marketing matters to an SEO and SEM agency like us.
Why Your Business Needs a Website
All your customers are online except you. All the more important for your business to have its own website soon.
You should not rely on your social media page as a lone digital asset either. Apparently, you have no full control over it. It may in fact shut down one day only to lose your hard-earned fans in a snap.
Therefore, getting your own website is a must. Remember that it is just the first step in this whole process. You cannot start doing SEO and SEM if you do not have a website up and running. But, at least now, you have a digital asset you fully own and control.
If you don’t have a website yet, you should start building it soon. Luckily, our agency can help you build everything from web design to web maintenance. Our website and search marketing team will set up the Content Management System (CMS) and integrate SEO and SEM to increase traffic.
Our team will make sure that all aspects will be taken into account for seamless user experience. Most importantly, analytics will be installed so as to measure and analyse the website traffic for further improvements.
If you already have a website but it requires a major design or SEO fix, our website and search marketing team will be happy to repair the website for you.
All you have to do is give us a link to your website and we will thoroughly analyse it. Our team will provide solutions on how to fully optimise your website based on your brand needs, goals, KPIs, and the latest digital trends.
SEO & SEM Tools and Platforms We Use
Here’s a complete list of SEO and SEM tools and platforms we use to support our digital campaigns:
SEM Media Partners
- Google (Global)
- Baidu (China)
- Google Analytics
- Keyword Planner
- Data Studio
Have your own SEO-optimised website with SEM campaigns today.