A Vietnam Skybar – Sky36 – Draws More Korean Tourists with Naver Ads
Koreans love travelling abroad. In fact, South Korea is the second largest outbound market in Asia. In the previous year, South Korea alone recorded 517,000 outbound trips and a huge visitor spending of US$1.2 billion. Additionally, its currency stability makes the Korean market even more a great opportunity for businesses across Asia. And one of the best ways to tap into this lucrative market is through Naver Ads.
Travel brands and destinations are beginning to embrace the power of Korea digital marketing in order to dominate the market. Seeing how tremendous the Korean market is, skybars are also joining the online marketing trend apart from hotels and restaurants. Considering also the fact that a vast majority of South Koreans are online and 82% of them are active on social media, there’s no doubt Korea online marketing can help you achieve your business goals.
This is what pushed Sky36, Vietnam’s highest skybar, to approach Korea digital marketing through Naver Ads. They saw the potential in the market, thus, they expanded their digital marketing campaigns with the help of IH Digital.
Sky36 Da Nang: Vietnam’s Tallest & Most Modern Skybar
Sky36 is a world-class bar in Da Nang City located at the 35th and 36th floor of Novotel Danang Premier Han River Hotel. It is presently the highest skybar in Vietnam with 166 metres in height. At this stunning elevation, Sky36 provides the most luxurious and extravagant entertainment nightlife experience awaiting hundreds of tourists from around the globe. It consists of 3 levels with an area of 1,000 square meters and a capacity of up to 500 people. This is a hot destination for travelers who come to Da Nang City.
The Naver Ads Campaign: Powercontent & Powerlink
With multinational teams across Southeast Asia, Korea digital marketing agency IH Digital supported Sky36 in Naver Ads registration, campaign strategy planning, consulting, reporting, and translation to local language. After the deliberation, the agency started running 2 types of ads on Naver:
- Powerlink – The text ads will appear on the Naver search portal and partner networks simultaneously with the keywords recommended by IH Digital. Keywords are based on the interests of Korean tourists. The text ads then lead to Sky36’s campaign landing page.
- Powercontent – An article about Sky36 was published on Naver blog about a list of bars and pubs in Da Nang. Written lists, also known as “listicles”, are proven newsworthy and enticing to most readers who want instant, useful travel information. The agency’s Korea digital marketing team aided the skybar in the Vietnamese translation of the content as well.
Besides Naver Ads, IH Digital also provided a monthly ads performance report so as to track the ads, flexibly adjust the direction, and optimise the advertising efficiency.
Want to tackle Korea Digital Marketing for your business?
If you are interested in exploring the Korean market, talk to our Korea Digital Marketing Expert through our contact form. Our team is dedicated to help formulate a 360-degree marketing plan for your next campaign.
IH Digital is a digital marketing agency with offices across Southeast Asia that offers a variety of marketing services including Korea Digital Marketing. We deliver a comprehensive and proven marketing approach that creates, distributes, and amplifies meaningful content across Southeast Asia.