Chinese New Year (CNY) is just around the corner! Also known as Lunar New Year, CNY is one of the biggest events for the Chinese. But more than a holiday, CNY is the season for brands to step up their social media marketing efforts and embrace the spirit of the festival with well thought out content.
From brand awareness to product conversion, there are many goals brands can achieve with the right format. With 500 million people watching Facebook videos daily, a video is a great opportunity to reach audiences. In fact, a one-minute video is said to be worth 1.8 million words, making it one of the best ways to ride on important events and holidays such as CNY.
But how can you differentiate your brand from your competitors? Animated video content is a great way for brands to deliver their message in a simple and effective manner. Moreover, animated videos offer an opportunity for brands to be more conceptual, visually creative and entertaining. It also affords brands the opportunity to integrate logos, colour schemes and more.
CENTURY BATTERY MALAYSIA’S ANIMATED VIDEO FOR CNY
Century Battery Malaysia tapped digital agency IH Digital to create an animated video that goes beyond the typical CNY greeting. The Facebook video features five different CNY greetings. Through this, the brand aims to educate people on the different ways they can greet someone during CNY. At only 30 seconds long, the video is clear and captures the feel and look of CNY thanks to tasteful design elements.
BOOST YOUR SOCIAL MEDIA MARKETING STRATEGY WITH ANIMATED VIDEOS
Are you looking for a digital marketing agency in Malaysia that can deliver effective animated videos for your brand? From video marketing to social media management, let IH Digital help you create the right strategy for your brand. Get in touch with us today.