15 Feb Social Media Marketing: How Brands Celebrate Chinese New Year
Chinese New Year is one of the world’s most prominent and celebrated festivals. In this season, many brands inject the CNY festival spirit into their social media marketing campaign. This can be done through Facebook mini game and recipe videos to promote brands and drive engagement.
Here are some social media marketing campaigns created to celebrate CNY. These campaigns are created in partnership with IH Digital, a digital marketing agency in Malaysia.
Live Post – MY Merries
MY Merries has launched a Live Post Wall Contest and invite fans to answer the question to win the prize. Just press and hold the photo, and the ang pow packets will show up. Count how many ang pow packets you found in the photo and comment to win a set of our exclusive ang pow packets along with a sample of Merries Good Skin Pants.
To experience this Facebook Live Photo, follow this link on your smartphone: https://goo.gl/5Gtm1a
Micro Video – Biore Malaysia
IH Digital produced a micro video for Biore Malaysia, which showed their products, discount and New Year greeting within 12 seconds.
Animated Video – Filial Piety
Chinese New Year is a time of joy, great food and family togetherness. IH Digital produced an animated video for Filial Piety. In the video, everyone is wearing traditional Chinese clothes, saying CNY greeting with gifts.
Blogger Engagement – Petronas
Many people will drive for a few hours to go back to their hometown and visit their family. Petronas has launched a video about it with blogger engagement in Weibo. We invited some famous Weibo bloggers to share this video and reach more fans. The video reached 3.03 million impressions with 650K video views within 24 hours.
IH Digital is a reputable digital marketing agency in Malaysia, present in 6 other countries across Asia, proficiency in more than 10 languages. We produce written and visual content to engage your audience in other markets across Asia. Contact us now to learn more.