Instagram is continually taking its cue from Facebook in terms of selling ads and testing algorithmic feeds. Among the growing list of Instagram’s upcoming changes and new features is its own version of Facebook pages. The photo- and video-sharing social media platform announced that they started testing profile pages that are similar to Facebook. With the feature set to roll out in the coming months, Instagram users who use the Facebook-owned social media for business will be seeing the “Contact” button that will appear beside the “Follow” button. The “Contact” button provides options for followers to send an email directly to the business or get directions to the business’ location.
How brands and businesses can benefit from the new feature
This comes as great news for brands and businesses that are using Instagram to optimise their content marketing strategies and promote their products and services. The social media giant’s new “Contact” button will improve marketing communications and drive direct connection between the business and the potential customer. Normally, brands and businesses that are using the popular social media platform post their email address on their profiles. The convenient tool provides an easy way for consumers to get in touch with the influencer or business owner, as well as allows the business to protect the privacy of their email address from potential spammers.