Facebook reached another social media milestone as it surpasses the billion mark in terms of daily active users. The company announced an average of 1.13 billion people access the platform daily around the globe – compared to 968 million in the past year. Its mobile users take up most of their online audience with 1.03 billion, a 22 percent increase year over year.
Considering there are supposedly 7.4 billion people in the world, the social media giant clearly dominate the internet in terms of a global audience. If you include their recently acquired platforms, WhatsApp and Instagram, Facebook Inc. is clearly the largest, fastest-growing social network company in the online market.
How to Tap the Right Audience with Social Media Marketing
Facebook’s constant surge in users is equally demanding an upgrade in terms of content marketing. With this, brands are now called to step up their marketing communications to set them apart from the growing clutter of the internet.
Recently, Facebook launched a series of product updates and expansion, making it easy for marketers and their audience to have a better content experience.
One of the many, includes Facebook Video. Social media experts today have been using this as a proven effective social media strategy as it encourages engagement, most importantly, informative content. A great example of a brand utilizing the many features of Facebook Live Video would be LANEIGE’s Beauty Road Show in Singapore.
What IH Digital can do for your brand
IH Digital is a well-established digital agency in Malaysia that utilizes innovative digital marketing tools to get your brand’s story across digital media platforms. We have social media experts who can boost the quality of your content to further drive engagement and brand awareness. Learn more about our services here.