Petronas won Top 10 Enterprise at Weibo Starlight Awards

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital

Petronas won Top 10 Enterprise at Weibo Starlight Awards

Petronas won Top 10 Enterprise at Weibo Starlight Awards

Congratulations to our client, Petronas (Malaysia) who won Top 10 Enterprise 2018 in Weibo Starlight Awards. Petronas working with IH Digital has proven to be fruitful with its great success in engaging with a huge number of Chinese audiences through a combination of influencers and social video campaign in Weibo.

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital

IH Digital receives the award on behalf of Petronas.

Case Study: Petronas’ Weibo marketing campaign

Weibo is the most popular Chinese social media platform with over 600 million users, which makes it one of the best ways to increase brand awareness in the Chinese market through social media marketing. IH Digital helped Petronas run two Weibo video campaigns with influencers engagement for Chinese New Year in 2018 and 2019.

The video campaign ran in 2018 has garnered 5.87 million views in 20 days. We have engaged with 3 Chinese influencers with a large fan base and got over 2.5 million impressions. This year, we have garnered 7.5 million views as of 15 March 2019 and engaged with more influencers such as car vlogger, 车少话车 which garnered over 4.7 million impressions.

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital

With the huge success, Petronas has won Top 10 Enterprise Award at Starlight Awards Ceremony held by Weibo. We are honoured to receive the award on behalf of Petronas. Many famous stars in Asia have attended the ceremony, including Hong Kong singer Joey Yung, Hong Kong actress Charmaine Sheh and Nancy Wu, K-pop star Mark from GOT7, Thai singer Mike Angelo and Malaysian singer Shila Amzah.

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital

Famous Hong Kong singer Joey Yung at the Starlight Awards.

 

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital

Taiwanese singer Kenji Wu singing at the Starlight Awards.

Enhance Your Social Media Marketing Campaign in China with IH Digital

IH Digital has been appointed as the Official Southeast Asia Partner of Weibo and has a presence in SG, MY, TH, VN, and PH. We can provide advertising solutions and Weibo account verification services; work directly with Weibo and influencer agencies to provide planning and buying services that cater to your diverse digital needs, to help you reach out to the Chinese audience. Contact us for more information and details.

 

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