Shopify is a SEO-friendly e-commerce website that many businesses choose to trade their products online. However, to have a sales website that captures high traffic, you need to improve SEO for Shopify website. And to rank high in search results, it is vital to add your target keywords to your Shopify website.
If you have no idea about e-commerce SEO, you might be losing customers. To optimize your Shopify website for search engines, you have to determine which keyword your customers might use to find your product, then add those keywords in your homepage or product page content.
Not only does this help users find your products on line, but it also increases the number of visitors to your site, including your potential customers.
And there are 6 key places that you need to incorporate your target keywords in to properly do on-page optimization for e-commerce. Let’s dive in to the fundamental elements of e-commerce SEO.
1. SEO title or meta title
SEO title or meta title is the most important element of SEO for Shopify. That is what a user will initially see about your online store in search results. It shows at the first line of search results as a clickable link.
Meta titles help Google and the searchers know what your page is about. Search engines rank your page based on the relevance of your content to the user’s intent. And the first thing Google checks for relevance is your meta title. A good SEO title will increase page visibility resulting to increased click-through rates (CTRs).
The best practice when writing SEO titles is to place your target keyword near the beginning of the title. Google will see it as more relevant and rank you higher.
2. Meta descriptions
Meta description is a brief text shown at the second line below the meta title. It is your advertising copy on search engines that sums up your content with a strong call to action.
Meta description is not a direct ranking factor of e-commerce SEO. However, it encourages people to click on your link in search results. Google uses this to determine how relevant your content is to what people are searching for.
It can be set for product pages, collection pages, and blog posts in Shopify.
3. Header tag
There are 6 header tags (h1 to h6) that define the hierarchy of the content on a page. H1 tag is the main heading of a page, it carries the most influence.
Shopify uses the page title to generate the H1 header for your page automatically. As such, when you create a page title, remember to include your main keyword. Search engines use them to determine what the page or blog post is about.
Using headings to categorise your content will help Google understand your page structure better, as well as define the most important sections of a web page.
4. Product description
Creating high-quality and relevant content is essential to on-page SEO for Shopify. For an e-commerce website, product description is a critical part of your overall content. Search engines compare a page’s content by its headers to make sure that the page is applicable to what it claims to be about.
Your product descriptions should always be written from a user’s perspective. Writing specific features of the product they care about will improve conversions and SEO of your site.
5. Image Alt Tag
Search engines can read the text in your content, but cannot read the images. In that case, you will need to use alternative or alt text to help search engines find your visual content.
Alt tags are like title tags for images, but visitors cannot see it unless they hover their mouse over the image. Search engines use it for 2 rankings:
- Ranking of the individual image in the image search
- Ranking of the page where the image is shown
Some users are visual-thinkers, which means they will switch to image search to look for the products that match their search intent. Therefore, when you are writing alt text, use keywords from the page where the image is shown.
To make sure search engines can easily understand what your images are about, use readable and descriptive phrases that describe what appears in the image. Most importantly, add your focus keyword in the alt text to improve your ranking.
6. URLs or slugs
For search engines, it is equally essential to have well-optimised URLs or slugs. Google also uses keywords in your URL to rank your page.
On Shopify, you can easily customise the slug – the last part of a URL with your focus keyword.
A good URL gives searchers and Google a hint about what is on the page. So, keep them brief, clear and easy to understand. Below are examples of a good slugs with the e-commerce website’s focus keyword. The keyword “face” is used for its collection page URL, as well as “the-cream” for its product page URL:
Improve Shopify SEO to make your store way more profitable
Search engine optimization (SEO) is a process that involves different research, strategies, and best practices. We understand that it is time-consuming to research and create unique content around keywords for every product that you offer.
If you need help in improving SEO for your Shopify website, contact us today.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
IH Digital is a member of Digital 38 Group.