Kao Merries is Japan’s No.1 baby diaper brand that provides diapers with superb absorbency, exceptional breathability and ultra-softness to give babies gentle and comfortable wear.
With the launch of the all-new limited edition Tender Love Tape Diapers, Kao Merries Malaysia wanted to raise new product awareness and ultimately increase sales of the new diapers.
Therefore, they launched a media campaign on Facebook, aiming to increase the sales in Lazada. With this key objective, the brand promoted the page posts with Photo Ad and Carousel Ad, each comes with a call-to-action link, directing the audiences to Merries Lazada store to encourage purchase.
Photo Ads on Facebook Feed
Carousel Ads on Facebook Feed
Increase Store Exposure with Social Media Ads
Social media ad is a great option for businesses that want to promote a newly-launched product as it offers the quickest and most effective ways to connect with our target audience.
Interested to promote your online product with social media ads? Contact us to schedule a consultation with our marketing experts.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
IH Digital is a member of Digital 38 Group.