This April, Kao Malaysia wanted to raise awareness of their Japanese Beauty products while educating their audience on the essentials for Japanese Beauty products in the new norm behavioural shift.
With these objectives, Kao Biore Malaysia and Liese Malaysia to launch a J-Beauty Facebook Live campaign on social media platforms, leveraging content marketing, social media marketing, influencer marketing, and digital advertising to highlight their beauty products and ultimately increase conversion.
Check out below what the brands have done in this campaign.
Raise Campaign Awareness through FB Event Page & KOL Teaser Video
In the initial stage, an event page was set up on Facebook to create excitement and awareness on the J-Beauty Live and give their audience a notification and reminder to join the Facebook Live.
Apart from that, the brand also engaged with KOLs to create a teaser video to excite and tease fans to stay tuned to the upcoming J-Beauty Live, where they will be sharing J-Beauty tips and amazing giveaways.
Engage & Educate Audience On J-Beauty Tips Through Facebook Live And KOL Collaboration
This is followed by a Facebook Live, featuring 2 local KOLs to share on their hair styling and skincare routine using Liese and Biore products. This includes making a product demo and giving live reviews to highlight how the J-Beauty kit consisting of skincare and hair dye products can help the audience adapt to the new norm.
IH Digital has supported the brand in campaign planning and execution, from video storyboarding and KOL engagement to Facebook Live management.
Boost Conversion with Collaborative Ads
Concurrently, the conversion tracking Collaboration Ads were also running on Facebook and Instagram to directly link the interested buyers to their online Watson and Guardian stores. The ads allow users to view the product catalogue and lead them to retail sites to complete the purchase.
Facebook Collaborative Ads of J-Beauty Campaign
Ready to Launch Your Social Media Campaign?
A social media campaign is a great option if you want to promote your brand or product fast and on a large scale. When you launch a social media campaign that gets out the word about your product, people aware of your new product and you can increase conversion for your online store.
Want a digital marketing agency to help you plan and execute a social media campaign? Contact us to schedule a consultation with our marketing experts.
About IH Digital
IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms.
IH Digital is a member of Digital 38 Group.