Animated GIF is a highly effective form of digital marketing as it enables a brand to tell a story in a more interactive way than static images. The movements and the visually stimulating illustrations give viewers a different perspective and allow your target audience to see your brand in a new light. Additionally, GIFs are very shareable, thereby increasing brand awareness and online activity.
Creating something simple yet creative that can turn viral
Honda’s newly launched Instagram and Facebook video/animated GIF, which displays a throwback of the old Honda Civic models, is used as some sort of a promotion video to engage followers and fans, encouraging them to select a favourite model and leave a comment. The idea behind the launch of the animated GIF is to turn it into a marketing communications tool and interactive teaser to give way to the upcoming launch of Honda’s new car model.
The leading automotive brand partnered with IH Digital Malaysia, a trusted digital agency in Malaysia, to enhance the brand’s social media marketing strategy and further drive engagement. The use of Instagram and Facebook videos have been creating a lot of buzz lately, and what better way to give Honda MY’s take on the trending news and topics than to create and post an eye-catching animated GIF and illustrations that creatively showcase the brand’s message.
If you want to learn more about the significant roles of Facebook video and corporate video production in shaping your brand’s message, feel free to contact one of our representatives today.