Initiated as part of the #SGUnited efforts, the movement encourages families to bond with one another and other families to show their support for our community’s unsung heroes who are tirelessly battling against the COVID-19 outbreak. These include the people “who keep our community clean and safe or those who help us go about our lives normally such as the cleaners in our estates, bus drivers, school bus drivers and so forth.” Twitter, 103.7k on Facebook, 35.3k on Instagram, and 42.4k on YouTube – a great booster that led to the campaign’s incredible initial results. The video received nearly 11k views on Instagram, 80.7k on Facebook, 7.9k on Twitter, and 4.8k on YouTube.Kim Huat waits for his bus while working on a little gift. a production of mrbrown.com #covid19 #SGUnited #SingaporeStrong #FFLShareTheCare A post shared by @mrbrown on Twitter (@mr_brown) onView this post on Instagram
To promote the Families for Life Council’s (FFL) “Share-the-Care” movement, the Ministry of Social and Family Development collaborated with Mr Brown (aka Lee Kin Mun) – a well-liked influencer in Singapore. The famed comedian and “Blogfather” of Singapore shared the “Kim Huat and the Ribbon” video across his social media channels, which gained immediate attention with over 100,000 views and 660 shares overnight.Mr Brown’s short video helps extend the FFL’s invitation to everyone while encouraging them to join the movement. Families are urged to pay it forward with Share-the-Care baskets containing games and a DIY kit suitable for kids, families, and senior citizens.