The introduction of Facebook Live changes the dynamics of content marketing strategy on social media. With the newly added live streaming feature like Snapchat, Facebook Live is becoming a powerful digital marketing tool on social media advertising.
As Facebook starts adopting Facebook Live platform, the evolution of engagement videos on social media as a content marketing strategy transforms dramatically and quickly. Living in a social media-dominated world, we are constantly chasing after the latest information from the mobile. Now that Facebook Live is catching up on latest digital marketing trends, major business pages are stepping on the trend in boosting their respective pages with various engagement videos, particularly Facebook Live.
In conjunction with the new Honda City launch campaign, Honda Malaysia organises “Digital Treasure Hunt Contest” for customers to take a creative selfie with the new vehicle. Before the wall contest begins, Honda Malaysia allows the fans to choose the prizes for the selfie contest winners through Facebook Live reaction poll. The results turned out well, with approximately 1,700 votes reacting to the poll in choosing the prizes.
The wall contest of the campaign allows the participants to take a selfie with the new Honda City to fill in the missing part of the puzzle. Participants will need to snap a selfie at the nearest Honda authorised sellers. Finally, participants have to post the selfie on the comment box with a caption of what they think about the new car to create a valid entry.
As a result, the wall contest has garnered more than 1,000 entries. Honda Malaysia successfully executed the campaign with well-planned content marketing efforts in enticing the fans voting for prizes via Facebook Live. In addition to that, the wall contest conveniently helps to drive more sales for Honda and increase the footfall at Honda’s authorised dealer when participants are taking selfies with the new Honda City.
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