Facebook Shops: The Driving Force Of Social Commerce

Facebook Shops - social commerce

In the pandemic, many retail businesses were affected due to stores closing. While the retailers are taking steps to move the business online, a new driver for social commerce launched just in time. In May 2020, the social media giant added Facebook Shops to its business pages and Instagram business profiles, giving small businesses a new e-commerce channel.  

Facebook Shop is an e-commerce platform that enables businesses to easily set up an online store on Facebook’s family of apps. That means your shop is accessible on both Facebook and Instagram and can be discovered at scale through posts, stories and ads.  

Facebook and Instagram Shops become a new ecommerce channel. Source: Facebook. 

How can your business benefit from the launch of Facebook Shops? 

Here are some features we find beneficial for businesses utilising the shop. 

1. Ensure brand consistency with shop customisation 

The shop consists of a product catalogue. You can use the ‘Shop’ section to list the products you want to feature on the catalogue. Then, organize them into different collections to enable shoppers to browse products by category. As in physical stores, feature your bestsellers here to attract buyers to shop from you.  

Other than that, it allows you to customise the look and feel of your shop with a cover image and branding colours through the Shop settings. Consistent and strong branding enables your business to stand out in the sea of competitors online. 

2.Turn followers into buyers in one app 

In addition to shop customisationFacebook Shop makes it easy for billions of users to discover, browse, and buy your products in the apps they use daily. In other words, you can acquire new shoppers and grow your brand’s audience from two popular social media platforms. 

Converting a community member requires a lot of effort. However, adding a shop directly to your business page makes it easier for your community to buy your products. Your followers can browse all your products from the shop. 

If you have a good number of followers, then you can benefit from turning your followers into customers through the shop. 

3. Stay connected with customers via Facebook’s messaging app 

Just like when you are in a physical store serving the customers, you can easily connect with the customers through WhatsApp, Messenger or Instagram Direct to answer questions, offer support and more.  

Sharing your products directly foster stronger customer relationships and potentially drive sales through conversation. 

Get your business ready for Facebook Shops 

Facebook Shop is one platform that gets more attention on your products, drives conversions, and speeds up purchasing for your store. Setting it up is the first step before you get your products out there and promote themTo add a shop, you must have business page.  

Want to set up a business page to start using Facebook ShopContact us here where our marketing team is ready to help you out. 

About IH Digital  

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

IH Digital is a member of Digital 38 Group.

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