The COVID-19 pandemic has affected many businesses due to restriction of movement order that was imposed by the government. Here is how we could recommend a channel that most probably would strive during pandemic times. This extreme condition calls for an advertising channel that is both offline and online – GrabAds.
Extending from a ride-hailing platform to a popular food delivery app, Grab obtains the widest audience segment in Southeast Asia. Grab advertising connects with the customers online and offline to help the businesses overcome the crisis and even unlock new business.
Moving forward, see what IH Digital can do for you brand?
Blend into Your Audience’s Everyday Live with the Right Targeting
As a platform providing daily essentials like food, grocery, transportation, Grab App becomes a part of consumers’ everyday lives. Grab strives in condition like this as it continues to provide services, despite strict Movement Control Order.
Not only does Grab provides an ideal advertising platform where users are ready to purchase, but also help you reach a large audience segment. Thus, making Grab advertising a win-win solution.
To maximize conversions, you need to identify and reach the relevant audience. We often have clients who come to us thinking that they know their target audience well. However, the people who purchase their products are different.
If you don’t want to waste your ad spend on targeting the wrong people, contact us to help you in audience targeting.
High Flexibility in Choosing Right Ad Placement for Your Campaign
Once we have your campaign’s key information such as your goals and target audience, we’ll start developing your Grab advertising strategy in terms of advertising flow and placement.
GrabAds’ offerings are comprehensive, so you have high flexibility in choosing your preferred ad placement. It ranges from out-of-home advertising like a mobile billboard and in-car advertisement to in-app advertisement:
1. Mobile billboards– Ads on the physical exterior of Grab’s vehicle fleets
2. In-car engagement– Ads that allow brands to tap on users experiences through in-carbranding, sampling and digital displays
3. In-app engagement– Ads that enablebrands to customise interactive widgets like quizzes and games. Users can get exclusive promo codes through rewarded ads.
Grab’s Native Image Ad
No matter online or offline ads, we can create visual content in different formats such as still image and video to support you in driving profitable user action. Contact us if you need our help in taking up this time-consuming task for you.
After launching your ad, we’ll continue to monitor your campaign, and create a Campaign Report Analysis to help you understand the overall ad performance, besides suggesting changes in the strategy to improve your future campaigns.
Launch Online and Offline Ads in Southeast Asia
Grab has a solid presence in 340 cities across 8 countries across Southeast Asia including Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Myanmar and Cambodia. Advertising on Grab enables you to engage with millions of people across Southeast Asia.
IH Digital is the sales partner of Grab. Not only we can buy directly on those platforms, but our experienced media team will also recommend and plan the best media strategy to meet your marketing objective.
Want to plan your Grab advertising strategy with us? Contact us to schedule a consultation.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
IH Digital is a member of Digital 38 Group.