Digital Media Buy: Reaching the Target Market Online Through Social MediaEDB has launched series of videos to promote their campaigns on the 3 big social media platforms: Facebook, Instagram, and YouTube. In order to amplify this promotion, they looked into paid advertising considering that their target audience are young people who are substantially active on social media. EDB remarkably benefitted from social media advertising as it helped them effectively penetrate their target audience.
Traditional Media Buy: Reaching the Target Market Through OOH AdvertisingTraditional outdoor or out-of-home (OOH) advertising has greatly helped multiple brands as it gets the attention of passers-by. When placed in an ideal location, it becomes more effective. For instance, the government agency utilised areas frequented by the students such as public transport stations. They managed to place ads in the SMRT as well as bus stops, which rendered their promotion more visibility among their intended audience on a daily basis. Additionally, the strategic ad placement not only targets students, it caught the attention of the parents, too.
EDB’s strategic OOH ads placed in a bus stop in Singapore
EDB also placed OOH ads along the SMRT Circle Line (CCL)