More businesses are starting to realise the importance of short engagement videos for their digital marketing efforts. Vivid and colourful videos are so popular across the various social media channels to the extent that Facebook has declared videos as its priority in its 2016 Quarter 3 Earnings Report. It is not hard to understand why Facebook videos are so engaging. If an image carries a thousand words, a video can easily communicate a brand message vividly.
Incorporating videos production into your social media marketing strategy also shows your brands’ determination in reaching out to your target audience. Plus, these videos are widely shared throughout social media platforms which give marketers’ a higher reach that can translate into future sales. Thus, it is essential to know the popular types of engagement videos. By utilising the appropriate style of short engagement videos, your brand would be able to communicate your message clearly and differentiate yourselves from your competitors.
Different Styles of Short Engagement Videos used in Digital Marketing Campaigns.
Here are the popular types of short engagement videos produced by IH Digital, a digital marketing agency in Malaysia.
Cinemagraphy has a minimalist approach by highlighting only the important elements, which are animated against a static background. This directs the viewers’ attentions effectively by removing any potential distractions.
Lotte Singapore has incorporated this concept in its Christmas Greetings and it was well-received by the fans.
Stop motion video involves the stitching of multiple photographs, providing an illusion of motion.
Bio-essence Singapore has showcased its facial mists effectively, providing a clear illustration on how to use the products as well as its benefits.
Animations present dynamic content in a fun and engaging way.
Nivea Singapore announced its Christmas promotions via an interactive animation.