Malaysia is Now an Attractive Market for E-commerce in Southeast Asia
Digital marketing is now the most important way of reaching potential customers in Malaysia. In the last few years, the e-commerce market in Malaysia is rapidly growing and becoming a competitive industry, especially with the effect of Covid-19 fueled by the increase of online shopping in the country, according to GlobalData E-Commerce Analytics.
Further to this, the government established Malaysian K-Economy Master Plan that outlines the major knowledge-based economy policy initiatives to build knowledge and high-skilled manpower base to facilitate economic growth in Malaysia.
According to Statista, 2020 is a record breaking year for e-commerce market with 38% increased in revenue. It’s forecasted that e-commerce adoption rate to hit 44% (14.4m users) in 2021. These e-commerce trends create a conducive environment for digital marketing in Malaysia.
Malayisa’s e-commerce market registered a revenue growth of 38% in 2020 I Statista
E-commerce adoption rate is expected to reach 44% in year 2021 I Statista
What Do You Need to Excel in Digital Marketing in Malaysia?
1. A Website or, Even Better, an E-Commerce Enabled Website
If you want to sell your product online, the first thing you need to do is to set up a website to showcase your products and provide product information. However, if you want to drives sales easily and efficiently, a standard website is simply not enough.
You need a high-functioning e-commerce website that enables you to manage your product listing, process payment and more. One of the best e-commerce platforms is Shopify, where you can fully manage from the backend: from storefront design to content marketing and performance analytics.
To increase the visibility of your website on Google Search, it is advisable to contain a thorough SEO plan. With IH Digital, we can optimise your website to grow more relevant traffic and bring in more quality sales leads through SEO strategies.
2. Social Media Channels to Reach Out to The Customer You Want
Once you’ve set up an online store, you need to think about how you’re going to get people to visit your store. Social media is one of the best platforms where you can build awareness and drive traffic to your product page by placing a link along with your post. That’s why you need to gain a social media presence on Facebook, Instagram or TikTok to reach out to your targeted audience.
If you want to tap into social media marketing, IH Digital will be there available for you at each stage. From researching and creating posts and then finally performing the marketing campaign, we’ll create a tailored marketing strategy to help you achieve the results.
3. Content Like Video, GIF, E-commerce Material Production & Live Section
It’s not the end after setting up social media pages, you need to publish compelling and engaging content to drive attention and traffic to your website. Plus, if you want to entice people to make a purchase, you have to display high-resolution product photography on your website including close-up images and multiple angles that give the viewer enough visual information.
From social media creatives to e-commerce website materials, we can handle everything. Our content team is capable of delivering different types of content like video, GIF, illustration and product photography. Aside from that, we can also help you host a Facebook Live to engage with your audience and attract them to your product page.
4. Digital Ads for Most Measurable, Effective and Also Widest Reach
Simply reaching your social media fans is not enough to get you sales, you can achieve the widest reach through digital advertising such as Facebook Ads, Instagram Ads, TikTok Ads, Google Ads and so on. Ads enable you to reach the highly-targeted audience, which in turn maximising the effectiveness of your marketing campaign.
We are a certified Google Partner with proven knowledge of Google Search Ads, Google Display Ads and Google Video Ads. Besides that, we also have the highest access level to Facebook Developers’ Marketing API, enabling us to manage and optimise your ads efficiently.
Our advertising strategies can help you target the customers that are in hunt mode for your product or service.
5. Professional Digital Marketing Team
From social media marketing to advertising campaign, there’s a lot of work. Here lies the importance of having a digital marketing team to continuously monitor results and tirelessly optimising your marketing plans as you’re in a fast-growing market.
If you need help in content creation or media planning, we are here to support. Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
Consult with Our Digital Marketing Malaysia Expert Today
IH Digital is at the cutting-edge of the digital marketing landscape in Malaysia. From increasing web traffic to sales conversion, we can help you where it matters most.
IH Digital has 14 years of digital marketing experiences in planning and executing digital marketing campaigns across various industries. Our core competencies are consultancy, SEO, SEM, social media marketing, content marketing, and digital advertising.
We have an operating office in Malaysia to help companies grow their online brands domestically. To better support your content marketing needs, we also set up a photography studio in our Malaysia office.
Let us take care of your digital marketing initiatives while you focus on your business. Get in touch with our Malaysia office today.