Unless you have been living away from social media for the past month, you have most probably seen “Yes / No” stickers on your friends’ Instagram stories. Since the introduction of Instagram stories, brands have been actively trying to engage their social media audience by posting more authentic and instantaneous content. This trend shows a shift in strategic focus to content marketing in recent digital marketing campaigns. With the addition of Poll stickers, Instagram makes it easier and fun for marketers to get more engagement and increase the reach.
Using Instagram Poll in Digital Marketing Campaigns
Photo courtesy: Instagram Blog
These poll stickers allow you to engage your audience by getting them to choose one of the two options posed by you. After you’ve taken a photo or video for your story, just select the “poll” sticker. Customise your sticker by posing your own question and setting the poll choices. Once you shared the poll, your social media followers can immediately start voting and see real-time results. You can easily understand your target audience’s behaviour by looking at the poll results. Social media marketing has never been so fun and interactive!
With social media users demanding more original and intriguing content, Instagram Poll allows the fans to play an active role in your content marketing strategy. Not sure what product to promote in the next digital marketing campaign? Let your fans decide! Not only will you get a feel for what really interests them, they will definitely feel invested in your brand and will naturally be more likely to engage with your brand.
Exploring opportunities for your digital marketing campaign?
Are you ready to include Instagram Stories Polls in your digital marketing campaigns? Explore the opportunities with IH Digital, a digital marketing agency in Malaysia. IH Digital provides a full spectrum of services that could cater to any of your digital needs from social media marketing to digital media and more. Drop us a message.