UNIQLO Malaysia made an appealing move on their customers recently by launching an interactive digital look book in their content marketing campaign. The digital look book showcased UNIQLO SPORTS latest collection and has reached out to a mass crowd. The interactive look book is an extension of the current website and was created as a webpage by IH Digital Malaysia, a digital marketing agency in Malaysia.
A digital look book webpage allows UNIQLO SPORTS to engage their audience visually and to create a brand personality in this online marketing campaign. UNIQLO SPORTS was supported and modelled by Malaysia’s very own national sports players from different sports category. This type of content marketing integrates comfort with versatility. The look book offers a familiar and homely feeling showing that the products are suitable for all types of sports.
Interesting and interactive function and styling were added in the look book webpage to entice audiences; users could just simply purchase the products, by conveniently clicking on the sports product being modelled. User friendly, direct and convenient webpage are important and necessary in making digital marketing successful. This content marketing strategy creates a strong image association and product awareness to the audience
Benefits of using Look Book Webpage in Content Marketing
Look Book is a digital document that features the product’s collection. It is an effective platform for brands to online market your product in a light hearted way.
1. Entice Audience
Look book is new form of content marketing; it is able to capture audience’s attention with its appealing visuals content. It engages your product with the audience without coming off too forceful. Visuals content enables audience to better understand the product.
2. Build Brand Personality
Look book is a good platform for your brand to tell your story and build your brand personality. It is able show the audience what your brand wants to represent and your brand style.
3. Cost effective and easily accessible
No printing cost is incurred for look books. All you have to do is to create a design and upload it on the internet. Also, you are able to change your content easily at any time. It can be access easily by audience through the internet at all time.
Are you still wondering how to integrate a look book webpage or plan for other kinds of website development in your content marketing strategy? Don’t hesitate and contact us here! IH Digital, a trusted digital marketing agency in Malaysia, can help you out by catering to your digital needs!