Case StudiesMobile

Content Marketing: Singapore Red Cross Promotes Blood Donation Through “Donor Dash” App

red-crossSingapore Red Cross takes their cause to a new light by spreading blood donation awareness through mobile app “Donor Dash”, as a content marketing strategy.

With the reign of digital technology comes the thriving popularity of mobile applications available in android, windows, and iOS platforms. Smartphone users are in constant search for new applications. Whether its for casual gaming, productivity, or business purposes, this urges brands to develop new ways to engage with their audience. By using innovative ideas like gamification, it offers a wide range of opportunities for content marketing, digital advertising, and nowadays, to spread awareness or raise funds for charities.

How gamification is used as a content marketing strategy

Together with a trusted Digital Agency in Singapore, Singapore Red Cross, or SRC gauged their target market and their behavior to help understand how to educate them better about blood donation, all the while sparing them of the technical information in the process. As a result, SRC launched “Donor Dash: A Run to Save Lives,” a mobile gaming application which aims to create awareness and share basic information about blood donation.

In Donor Dash, the player aims to complete each blood drive mission in order to “save lives” by swiping left or right to collect the required blood components and swiping up to jump and avoid the obstacles. Blood donation trivias, donor requirements and nearby donation centers in Singapore are readily available inside the app, as part of SRC’s goal to spread information and educate the players about blood donation.

Singapore Red Cross takes their cause to a new light by spreading blood donation awareness through mobile app “Donor Dash”, as a content marketing strategy.

Available in Google Play Store and iTunes

Mobile apps: changing how content is perceived

Today, whether it’s for work, school, or business, mobile apps are personal mediums that is improving a person’s day to day in activity. Hence, it is important for marketers to understand that mobile apps are less about its tangible aspects, but rather about sharing your brand message and insight through it. This not only influence your market’s brand perception, but as well as their perspective as a consumer.

Like SRC, you can also seek help for you to find out innovative content marketing strategies to showcase your brand and spread your message. IH Digital, a digital agency in Malaysia, offers different online marketing services and other digital marketing services that fit your brand’s digital platforms and strategies. Contact one of our representatives for more information about our services.