Online Influencer: Enhance your business with China’s KOL engagements

Online Influencer: Enhance your business with China’s KOL engagements

What can a KOL from China do for your business?

Trust is difficult to gain. Today, 84% of millennial consumers do not opt for traditional advertising. They prefer an approach that is easy to navigate a good investment. An online influencer or a KOL can give this navigation to consumers.  Online influencers attract both brands and consumers. They persuade consumers, change brand perceptions, and weigh product benefits by sharing their thoughts and experience through different live streams.  Brands, on the other hand, can experience rapid growth of sales and revenues through KOL recommendations.

By including China KOL in your marketing strategy, you can increase brand trust, visibility, and awareness that resonate with the consumers. Because of trust and authenticity, China’s KOLs flourish in the digital world and influence Chinese consumers. A reminder that KOL marketing is not just an option for your business but a necessity.

China’s Key Opinion Leader

China had 820 million Internet users, approximately 59% of the population in 2018. Aside from the increasing online users every year, China has the advantage when it comes to KOL marketing because of the following:

  • Chinese consumers prefer seeing ads or recommendations in KOL posts
  • Better integration between KOL and e-commerce
  • China’s KOL has a variety of platforms that can reach out to various audiences (Weibo, WeChat, Douyin, etc.)

The importance of China’s online influencer

China’s economy has been rapidly developing due to the success of social media platforms like Weibo, WeChat, Douyin, xiaohongshu and more. These platforms help marketers tap their desired audience by curating engaging content that is relevant to the brand. However, audience prefers a genuine and credible source. Hence, the rapid growth of online influencers. Target audience relies more on an online influencer when it comes to product information since KOL shares his/her first-hand experience and reviews through social media platforms. Chinese consumers are more likely to consider buying a product if they see it discussed positively on social media. This shows how consumers heavily rely on KOLs reviews. KOLs recommendations were the most influential purchasing factor with a whopping 67% of Chinese cross-border consumers.

How to choose the right KOL for your business/brand

Marketers need to consider a few things when choosing an influencer who will represent their brand well and accurately. Online influencer must have a relevant number of loyal followers in their social media account, as it will help the business to reach their target audience. The goal of KOL marketing is to increase not only the company’s visibility but also the engagement the intended target audience has with the brand.

Asia Travel Club is a social commerce and message platform that provides new engagement between brands and influencers across ASEAN Economic Community, Greater China, Japan, and South Korea. To guarantee brands the efficacy of a KOL, ATC helps to screen its influencers by examining their content and social media presence. Asia Travel Club is a platform that simplifies and automates the connection between brands and influencers. Since KOLs opinions are deemed as a reliable source, they can generate leads to brands’ websites which means increased revenue. Being a partner of ATC and collaborating with its registered online influencers can help to drive brand awareness, interest and more. You can drop your details here to be one of its partners!

Online Influencer on Weibo Platform

Weibo is one of the most used and influential social media platforms in China. This platform had 446 million monthly active users, growing by nearly 100 million users in 2018 alone. Making it a must-know tool for marketers who want to engage in China’s digital marketing. Integrating Weibo and China KOLs for your marketing strategy is highly effective as consumers deem online influencers a reliable source of information.

Work with China’s digital influencer through ATC!

Asia Travel Club helps brands to find influencers that are suitable to their brand image. The following are influencers that gave their honest reviews for ATC’s hotel partners.

Translation:

#春游季##吉隆坡旅游##马来西亚旅行#

Kuala Lumpur is definitely an inclusive city. It took a full day trip to visit the Hindu temple, Chinatown and had Japanese food. Among them, the Japanese cuisine restaurant – ROKKO (Six) is located at the G floor of  Leapple Boutique Hotel (Apple Boutique Hotel). The restaurant has a full glass floor to ceiling window, which is spacious and bright, and the dining environment is very comfortable. The location of the city’s seafront also guarantees the freshness of the ingredients, the sashimi of the signboard is not only delicious, but the price is also suitable. I had also ordered some soups, drinks and barbecues. From the dishes, you can see that they have been carefully polished and had their own characteristics. The capital consumption is around RMB 200 per person.

An online influencer shares exemplary Le Apple Boutique Hotel experience on Weibo during his vacation in Malaysia.

Translation:

#吉隆坡旅行##马来西亚旅行# During my visit to Kuala Lumpur this time, I stayed in Leapple boutique hotel, With just 100 meters away from the city’s landmark – Petronas Twin Towers, you could reach this hotel with bus and change to KLCC Subway Station. You could also enjoy the view from your room’s window. You could also find the variety of business districts, night markets and parks around the hotel. Only 5 stops away from KL Sentral, you could go to almost all the famous attractions in Kuala Lumpur. Not only comfortable, but Le Apple Boutique hotel is also affordable with only RMB 200, the same price when you travel to Shanghai and live at the foot of the Oriental Pearl Tower, the price is worth every penny. In addition, there is a Japanese shop on the ground floor of the Hotel. The ingredients are fresh, the taste is quite authentic, and more importantly is the dining environment which is very relaxing and pleasant.

The same online influencer has also shared a positive review of Le Apple Boutique Hotel through mafengwo.com during his stay in Malaysia.

Translation:

During my visit to Kuala Lumpur this time, I stayed in Leapple boutique hotel, With just 100 meters away from the city’s landmark – Petronas Twin Towers, you could reach this hotel with bus and change to KLCC Subway Station. You could also enjoy the view from your room’s window. You could also find the variety of business districts, night markets and parks around the hotel. Only 5 stops away from KL Sentral, you could go to almost all the famous attractions in Kuala Lumpur. Not only comfortable, but Le Apple Boutique hotel is also affordable with only RMB 200, the same price when you travel to Shanghai and live at the foot of the Oriental Pearl Tower, the price is worth every penny. In addition, there is a Japanese shop on the ground floor of the Hotel. The ingredients are fresh, the taste is quite authentic, and more importantly is the dining environment which is very relaxing and pleasant.

Online influencer had also shared a positive review of Le Apple Boutique Hotel through tripadvisor.com during his vacation in Malaysia.

Translation:

During my visit to Kuala Lumpur this time, I stayed in Leapple boutique hotel, With just 100 meters away from the city’s landmark – Petronas Twin Towers, you could reach this hotel with bus and change to KLCC Subway Station. You could also enjoy the view from your room’s window. You could also find the variety of business districts, night markets and parks around the hotel. Only 5 stops away from KL Sentral, you could go to almost all the famous attractions in Kuala Lumpur. Not only comfortable, but Le Apple Boutique hotel is also affordable with only RMB 200, the same price when you travel to Shanghai and live at the foot of the Oriental Pearl Tower, the price is worth every penny. In addition, there is a Japanese shop on the ground floor of the Hotel. The ingredients are fresh, the taste is quite authentic, and more importantly is the dining environment which is very relaxing and pleasant.

Amp up your China digital marketing!

IH Digital is a digital marketing agency that helps to establish relationships between brands and China’s KOLs. Drop your details here to know more about our services!

References:

daxueconsulting.com

www.linkfluence.com

chinaeconomicreview.com

www.asiaspeakers.org

mavsocial.com

www.forbes.com

www.sekkeistudio.com

No Comments

Sorry, the comment form is closed at this time.