12 Apr China Digital Marketing: Gearing up for China’s Incoming Tourist!
In recent years, China’s economy has become stronger and stronger. With China’s economic growth, the number of Chinese people going abroad has increased. After 2017, China once again became “the world’s largest source of outbound tourism source countries”. In 2018, contribution to global tourism revenue averages over 13%. This proves how strong the ability of Chinese to travel abroad.
At the 48th World Economic Forum (WEF), Ctrip CEO – Sun Jie had mentioned: It’s estimated that the number of Chinese citizens passport holders will increase to 240 million in 2020 (2018, about 120 million Chinese citizens passport holders, accounting for 8.7% of the total population). If Sun Jie’s predictions are accurate, the number of Chinese tourists travelling abroad will be double up from 2018-2020.
Income affects the number of overseas tourists
In addition, the growth of overseas travel has a close relationship with the income level of China’s citizens. According to the “China Outbound Tourism Development Annual Report 2018” – www.sohu.com, most of the Chinese citizens travelling abroad are gathered in the Beijing, Shanghai, Guangzhou, Shenzhen and Sichuan.
How the “Belt and Road” affects tourism
Coupled with the “The Belt and Road” initiative, it does not only drive economic growth but also promotes the development of local tourism. Therefore, since the implementation of “The Belt and Road” initiative, visas have been simplified, even reciprocal visa-free, also, direct flights and flights are increased. Travelling abroad has become a must-have from “luxury” to a sense of happiness in life, and tourism has become more and more convenient.
The era of Internet development
Living in this era of Internet development, it has become more and more convenient to gather and study information. Visitors from countries in the Asia-Pacific region generally use Google, Facebook and other applications to find Travel Guides, Tips and Advice, but China doesn’t have any of the mentioned platforms, so they use mainly Weibo or Baidu to do travel research. Weibo reported 411 million of monthly active users and Baidu with 800 million monthly active users.
Want to grow your business in the “the world’s largest source of outbound tourism source countries – China”? Are you ready to welcome the China market? Here are some checklist:
- Do you have a Simplified Chinese webpage?
- How do you host your website in China?
- Do you have any China social account?
Start Planning your China Social Media Marketing Strategy with IH Digital
IH Digital offers a range of Chinese social media marketing services, including content creation, Baidu advertising, Weibo advertising, etc. In addition, Sina Weibo has appointed IH Digital as its official digital agency in Southeast Asia, allowing us to provide Sina Weibo advertising solutions and Weibo account verification services to businesses in Southeast Asia. Contact us now to know more about our services.