Social Media Marketing

Digital Marketing GuidesSocial Media Marketing

Social media marketing tip: Key influencers techniques

Social media marketing tip: Key influencers techniques

Today’s social media marketing is continuously evolving. With famous personalities followed by thousands (or millions) of online users, brands can garner quite good exposure from these influencers. Aside from tagging famous personalities, bloggers or celebrities, brands can also learn effective online marketing strategy from these influencers.

Social media marketing trend: The Impact of KOLs and Key Influencers

While most companies focus on social media marketing, learning from key opinion leaders (KOLs) are somehow part of the social media strategy too. Aside from tagging these personalities to create a buzz about products or services, there are more things in store for brands. There are things we can apply to social media platforms while taking techniques from KOLs and key influencers.

Here are some techniques from KOLs and influencers that brands can implement to social media platform:

LET YOUR CONTENT DESIGN STRATEGY CREATE AN POSITIVE IMPRESSION

Your brand’s signature look, your target market and your content strategy are key to garnering a loyal fan base and the right set of fans. Bloggers for example, place a huge deal on their profile pages’ aesthetics, be it Twitter, Facebook or Instagram. Primary reason is that brands need to compete for the attention of online users in a saturated online space. Quality design, unique aesthetics and most importantly, a well-planned social media content strategy are most likely the factors that affects online users.

VALUE PATIENCE AND EXPERIENCE IN ENGAGING FANS

Ask, listen and discuss topics with your fans. This way, your social media marketing can reach the next level – a personal interaction with fans, which is an effective approach to learning more about your fans and drawing positive impression towards your brand.

Bloggers and famous personalities can be noticed to be making time for live chats, Q&A session and live videos to garner opinions, suggestions and create a positive atmosphere around their social media profiles. In the same way, brands can also implement this social media strategy by replying actively in the comments sections of their posts. Engage fans, learn more about them and create an online air that would be most fit to your brand. By doing this, you can create an online marketing strategy and digital media campaigns depending on what you can learn from your fans such as their age, their online activities and interests just by listening and conversing with them.

CREATE A UNIQUE STRATEGY FOR EVERY SOCIAL MEDIA PLATFORM OR CHANNEL

Notice famous bloggers’ Instagram and Facebook, you will largely notice the difference. Posts present on Facebook is not necessarily applicable to Instagram, and vice versa. Channel your assets in a way that is most suitable in every channel. For instance, bloggers think about quality images, grids, and how each of their images will affect their Instagram’s profile’s grid of images. This is not necessarily applicable to Facebook as Facebook is more about the impact of each post in the newsfeed.

SOCIAL MEDIA ALGORITHM IS A BIG DEAL

To make your post visible in the newsfeed, engaging fans during the first hour after posting your content is crucial. Most influencers are attentively responding to their fans while their post is new and fresh. Additionally, social media algorithm now prioritizes quality content, and engagement plays a large role in this. This is especially true for Facebook and Instagram. One of the digital marketing best practices you can take from influencers is to continue a conversation. Be active in encouraging an engaged community. Tip: Boost your post reach as well as page reach.

VIDEOS, EVEN A SIMPLE ONE, CAN BE EFFECTIVE

A planned strategy and well-targeted to the right market is the key to effective video . Videos, in fact, is a great strategy to help the audience decide to buy a product or service. Online users don’t expect perfection in social media videos. Hence, it’s a plus for digital marketing efforts as long as the content is useful, meaning and targeted properly.

As your brand plans for social media advertising plans, ensure that your strategy is laid out properly according to the needs of your market while taking into consideration the digital marketing trends useful for your brand. At IH Digital, we plan, strategise and implement social media marketing strategies with expertise and experience. We connect with and manage KOLs and influencers to help brands achieve their social media marketing objectives with ease.

Content MarketingSocial Media Marketing

Social Media Marketing: Propel Your Brand with Animated Instagram Stories

Social Media Marketing: Propel Your Brand with Animated Instagram Stories

Social media is the place to be when it comes to digital marketing. Brands have been flocking to social media sites and have been building their social media marketing. Different tactics when it comes to social media management and social media marketing strategy arose. With social media sites churning new updates and features, it’s best to keep up with the trends. The hottest trend right now is Instagram Stories.

Instagram Stories is similar to the popular social media application, Snapchat. It allows users and brands to upload images and videos for a duration of 24 hours. This feature allows a more candid and engaging approach. Additionally, this trend offers brands an opportunity to reach more people with just 10 to 15 seconds of content.

MAXIMIZE INSTAGRAM STORIES SOCIAL MEDIA MARKETING

You won’t run out of ideas to promote your brand because Instagram Stories is a dynamic and flexible social media marketing tool. Here are some ideas to elevate your social media strategy with Instagram Stories.

  1. Brands quickly utilised the interactive poll feature launched last October in their social media marketing. Polls are a fun and engaging way to hear your audience’s thoughts and opinions on your brand, products, or other topics.
  2. Stories are perfect for social media marketing because it is link-friendly. Unlike Instagram which only supports links in the description, Stories has a “swipe up” feature that supports external links efficiently. This linking feature leads to increase in website traffic, generated leads, and increased sales.
  3. Stories also support the vital social media feature of tagging. This is good for brands that use influencers in their social media marketing.
  4. Instagram Stories takeover is also a popular trend in this social media marketing Brands invite celebrities and influencers to engage with the audience for a specific time. This is a good strategy if you are promoting a product or an event. Collaborating with influencers can also increase and expand your brand’s reach.

 

HONDA MALAYSIA’S INSTAGRAM ANIMATED STORIES

With the help of IH Digital, Honda Malaysia launched an Instagram animated story for their social media marketing. The 10-second animated video features Honda’s iconic cars in the featured colour of White Orchid Pearl. Each car zooms into the spotlight for a few seconds.  Additionally, the animated video is accompanied by an upbeat background music that adds to the exciting appeal of the social media marketing strategy. Overall, Honda Malaysia offered something different for their audience while effectively promoting their product with their very first Instagram animated Stories.

ENHANCE YOUR SOCIAL MEDIA MARKETING WITH IH DIGITAL

If you are looking forward to launching an Instagram animated Stories for your social media marketing, work with IH Digital. We are a digital marketing agency in Malaysia specialising in consultancy and research, digital marketing, search marketing, video marketing, digital advertising and creative, as well as media planning and buying. Drop us a message!

Social Media Marketing

Digital Marketing: Make Your Content More Interactive with Live Photo Post

Digital Marketing: Make Your Content More Interactive with Live Post

Digital marketing trends are taking over social media. One of the latest trends is using live posts in contests, announcements, and engagement with fans. This Facebook feature makes images or videos come to life on the newsfeed through real-time interaction with the fans. Although it only works on the Facebook mobile app, the reach of this social media marketing strategy is still immense because of the interactive and surprise feature.

IH Digital, a digital marketing agency in Malaysia, has successfully launched live posts with several brands. If this is the digital marketing strategy for your brand, read more to find out how we made it happen.

HOW LIVE POST WORKS

Live posts initially appear as a static image in the newsfeed. However, there needs to be a command because live posts blend well with normal Facebook posts. Furthermore, the most commonly used command is “Press and Hold”. By physically pressing the screen, the image will “reveal” an image slideshow of a video. On the other hand, lifting the finger off the screen lets the fan return to the static image.

PRESS AND HOLD BY BIORE MALAYSIA

(view it with mobile)

Biore Malaysia has launched a live post as a digital marketing strategy introduce their new product. Pressing hold on the reaction buttons in the image reveals more information about the new product. Additionally, this particular live post also has elements of another social media marketing strategy, reaction poll. Furthermore, the Facebook reaction buttons are used as a guide for the user to hold down on the image and reveal the GIF.

PRESS AND HOLD BY LANEIGE SINGAPORE

(view it with mobile)

Laneige Singapore has also launched a digital marketing campaign to reveal the new Laneige ambassador. Moreover, the brand used a live post to formally introduce Kim You Jung. Getting creative on their social media strategy, the “press and hold” image depicts an incoming phone call from the actress and model. Therefore, fans are encouraged to press and hold on the answer button for the video of Kim You Jung to be revealed.

ENHANCE YOUR DIGITAL MARKETING CAMPAIGN WITH IH DIGITAL

Be up to trends in your social media marketing strategy. If you are looking forward to launching an interactive live post for your digital marketing campaign, work with IH Digital. We are a digital marketing agency in Malaysia specialising in consultancy and research, digital marketing, search marketing, video marketing, digital advertising and creative, as well as media planning and buying. Drop us a message!

 

Content MarketingSocial Media Marketing

Social Media Marketing: Engagement-Driven “Click to Reveal” Image

Social Media Marketing: Engagement-Driven

Keeping up with social media trends and memes is important in social media marketing. To make your content engaging and familiar, include popular trends and memes into your social media marketing strategy. Take a look at FreshKon Malaysia. The contact lens brand launched an interactive, engagement-driven image. The popular trends “click to reveal” and “open for a surprise” inspired the strategy. The concept is to create a portrait-oriented image with hidden elements and/or information. Moreover, additional information can only be visible upon enlarging the image by clicking the preview thumbnail.

With the help of IH Digital, a digital marketing agency in Malaysia, FreshKon used the clever trend for the digital advertising of their Chinese New Year promo.

 

HOW IT LOOKS IN THE TIMELINE

A simple image based on the preview thumbnail is the defining feature of the social media marketing trend. For FreshKon’s social media marketing strategy the artwork is designed as a teaser for the full image. On the timeline, the image contains common Chinese New Year elements such as lanterns and cherry blossoms. Also included in is a teaser tagline. Additionally, there is a command to click or tap the image and a ‘tap’ icon. The image’s loud and vibrant colours intend to catch attention. The thumbnail layout, however, is designed to blend with normal posts in the timeline as part of the surprise.

Social Media Marketing: Engagement-Driven "Click to Reveal" Image

HOW IT LOOKS WHEN ‘REVEALED’

Enlarging the image by clicking or tapping the thumbnail reveals the entirety of the visual including more specific details and information in full-scale. With its bigger dimension, the full-scale image can hold more information and details about the promotion. Moreover, the zoom-out effect and the element of surprise by revealing more information is a good social media marketing strategy. This will attract the fans thus making the social media marketing campaign more memorable

Social Media Marketing: Engagement-Driven "Click to Reveal" Image

ENHANCE YOUR DIGITAL MARKETING CAMPAIGN WITH IH DIGITAL

If you are looking forward to launching an interactive and engagement-driven image for your social media marketing strategy to propel your brand, work with IH Digital. We are a digital marketing agency in Malaysia specialising in consultancy and research, social media marketing, search marketing, video marketing, digital advertising and creative, and media planning and buying. Drop us a message!

Social Media Marketing

Social Media Marketing: How Brands Celebrate Chinese New Year

Chinese New Year is one of the world’s most prominent and celebrated festivals. In this season, many brands inject the CNY festival spirit into their social media marketing campaign. This can be done through Facebook mini game and recipe videos to promote brands and drive engagement.

Here are some social media marketing campaigns created to celebrate CNY. These campaigns are created in partnership with IH Digital, a digital marketing agency in Malaysia.

Live Post – MY Merries

MY Merries has launched a Live Post Wall Contest and invite fans to answer the question to win the prize. Just press and hold the photo, and the ang pow packets will show up. Count how many ang pow packets you found in the photo and comment to win a set of our exclusive ang pow packets along with a sample of Merries Good Skin Pants.

To experience this Facebook ­Live Photo, follow this link on your smartphone: https://goo.gl/5Gtm1a

 

Micro Video – Biore Malaysia

IH Digital produced a micro video for Biore Malaysia, which showed their products, discount and New Year greeting within 12 seconds.

 

Animated Video – Filial Piety

Chinese New Year is a time of joy, great food and family togetherness. IH Digital produced an animated video for Filial Piety. In the video, everyone is wearing traditional Chinese clothes, saying CNY greeting with gifts.

 

Blogger Engagement – Petronas

Many people will drive for a few hours to go back to their hometown and visit their family. Petronas has launched a video about it with blogger engagement in Weibo. We invited some famous Weibo bloggers to share this video and reach more fans. The video reached 3.03 million impressions with 650K video views within 24 hours.

SOCIAL MEDIA MARKETING: HOW BRANDS CELEBRATE CHINESE NEW YEAR

 

IH Digital is a reputable digital marketing agency in Malaysia, present in 6 other countries across Asia, proficiency in more than 10 languages. We produce written and visual content to engage your audience in other markets across Asia. Contact us now to learn more.

Social Media Marketing

Social Media Marketing: Celebrate Christmas by having Wall Contests!

social-media-marketing-christmas-wall-contestWhat’s Christmas without gifts? There’s no better time in the year for brands to step up their social media marketing game and conduct wall contests.

Everyone’s favourite festive season is coming! Everyone’s planning what gifts to get for their loved ones this Christmas. And, what’s a season of giving without giveaways on social media? There’s no better time for brands to step up their social media marketing game. Wall contests are effective in building fan base and brand loyalty. Besides rewarding fans for their unwavering support, wall contests help to drive engagement rates and reach out to a wider audience.

Listed below are three online marketing campaigns created in partnership with IH Digital, a digital marketing agency. These campaigns are specially curated to celebrate this Christmas.

1. Kotobuki Singapore – “Guess the Dishes”

Kotobuki Singapore is giving away 5 Christmas sets, worth $68+ each. In this motion graphic, Koko dropped three dishes from his reindeer sleigh. To win, participants will just need to guess and leave the names of the three dishes in the comments below. They will need to also like the page and tag their friends as well. Encouraging participants to tag few of their friends is also an effective social media marketing strategy to build the fan base.

2. Sanitarium Singapore – “Ways to Maintain a Healthy Lifestyle”

Sanitarium Singapore is giving away a healthy gift pack in the spirit of Christmas. Similar to the Kotobuki’s wall contest, Sanitarium used a motion graphic as well. However, the gif was not used as part of the wall contest mechanism. Social media users have to list some ways to maintain a healthy lifestyle and share the post in order to win. Sharing the post allows it to become viral and increase its exposure, reaching out to more people on Facebook.

3. PUB Singapore – “Count with Water Wally”

If you are hoping to get more video views, turn it into a wall contest. PUB Singapore released an animation to give away CapitaLand Mall vouchers and Water Wally merchandise for this Christmas. In this video, Water Wally is putting up ornaments on the Christmas tree. Just count the number of blue water droplet ornaments placed on the Christmas and submit the answer in the comments section.

Enhance your social media marketing campaign with IH Digital

If you are looking forward to launch a wall contest that could propel your brand, work with IH Digital. We are a digital marketing agency in Malaysia with core competencies in Consultancy and Research, Social Media Marketing, Search Marketing, Digital Creative and Video Marketing, and Digital Media Planning and Buying. Drop us a message today!

AnalyticsSocial Media Marketing

Digital Marketing: Introducing Polls in Instagram Stories

digital-marketing-instagram-pollsWith the introduction of Instagram Stories Polls, digital marketing campaigns are more interactive and it is easier to get higher social engagements now.

Unless you have been living away from social media for the past month, you have most probably seen “Yes / No” stickers on your friends’ Instagram stories. Since the introduction of Instagram stories, brands have been actively trying to engage their social media audience by posting more authentic and instantaneous content. This trend shows a shift in strategic focus to content marketing in recent digital marketing campaigns. With the addition of Poll stickers, Instagram makes it easier and fun for marketers to get more engagement and increase the reach.

Using Instagram Poll in Digital Marketing Campaigns

With the introduction of Instagram Stories Polls, digital marketing campaigns are more interactive and it is easier to get higher social engagements now.

Photo courtesy: Instagram Blog

These poll stickers allow you to engage your audience by getting them to choose one of the two options posed by you. After you’ve taken a photo or video for your story, just select the “poll” sticker. Customise your sticker by posing your own question and setting the poll choices. Once you shared the poll, your social media followers can immediately start voting and see real-time results. You can easily understand your target audience’s behaviour by looking at the poll results. Social media marketing has never been so fun and interactive!

With social media users demanding more original and intriguing content, Instagram Poll allows the fans to play an active role in your content marketing strategy. Not sure what product to promote in the next digital marketing campaign? Let your fans decide! Not only will you get a feel for what really interests them, they will definitely feel invested in your brand and will naturally be more likely to engage with your brand.

Exploring opportunities for your digital marketing campaign?

Are you ready to include Instagram Stories Polls in your digital marketing campaigns? Explore the opportunities with IH Digital, a digital marketing agency in Malaysia. IH Digital provides a full spectrum of services that could cater to any of your digital needs from social media marketing to digital media and more. Drop us a message.

MobileSocial Media Marketing

Online Marketing: Play & Win on Facebook Apps!

online-marketing-Facebook-App-GamesFind out how Facebook Apps with gameplay mechanisms can help you in engaging social media fans and making your online marketing campaign a success. Here are screenshots of the "Flip & Win" and "Spin & Win" Facebook Apps produced by IH Digital.

It is a known fact that it is very hard to stand out on social media platforms. Facebook App is widely used in online marketing campaigns as they are very versatile and they can be customised to suit the brand’s needs. Today, we are going to look at how Facebook Apps with gameplay mechanisms can help your brand in engaging your social media fans and making your online marketing campaign a success.

Take a look at some of the Facebook Apps produced by IH Digital, a digital marketing agency.

1. Flip and Match

Find out how Facebook Apps with gameplay mechanisms can help you in engaging social media fans and making your online marketing campaign a success. Here is a screenshot of a "Flip & Match" Facebook App produced by IH Digital.

The Facebook App, produced for Dorothy Perkins Malaysia, is designed as a game of Flip & Match. Participants will need to flip and memorise the positions and match the cards. Social media fans stand a chance to win prizes worth RM500 from Dorothy Perkins.  This online marketing strategy is successful in engaging fans and also providing the social media audience with a glimpse of the new season’s essential styles.

2. Spin and Win

Find out how Facebook Apps with gameplay mechanisms can help you in engaging social media fans and making your online marketing campaign a success. Here is a screenshot of a "Spin & Win" Facebook App produced by IH Digital.

The Facebook App, produced for Men’s Biore Malaysia is designed as a game with a spinning wheel. With each spin, participants stand a chance to win instant prizes and will be qualified for the grand prize lucky draw at the end of the Facebook contest. To qualify for a chance to win, participants will need to purchase the Men’s Biore Double Scrub 25% Extra Bonus Pack and submit their receipts on the Facebook App. This online marketing strategy is successful in integrating both offline and online conversions.

Facebook Apps for your Online Marketing Campaign

It is a great online marketing tool for social media marketers to promote their products and increase social engagement. Simply start planning for the productions of Facebook apps in forms of online registration, product redemption, incentives, contests, and more. Let us help you! Our digital marketing agency had created over 900 interactive applications. Drop a message now!

Social Media Marketing

Social Media Marketing: Immerse yourself in a Different Experience with Facebook 360° Images

social-media-marketing-facebook-360-imagesFacebook 360° images gives an immersive experience by placing viewers right in the center. Discover how it can enhance your social media marketing strategy.

Posting vivid images on social media platforms is a powerful social media marketing strategy to capture audiences’ attention. Since the introduction of 360° images on Facebook last year, the content marketing strategy for most brands has drastically evolved. Facebook 360° images puts the viewers in the center of the event, providing them with an immersive experience.

Using 360° Images in your Social Media Marketing Campaign

Wall contests have always been an essential digital marketing tool to drive engagement as well as to build a stable fan base. Whether it’s a sweepstake or a reward-based loyalty programme, the main goal of wall contests is to increase the brands’ social media existence. Let’s take a look at how you can gain an edge over your competitors by improving on your content marketing strategy – with 360° images.

Merries Malaysia made an impact using Facebook 360° image for their wall contest. Using the “Count and Win” contest mechanism, Merries Malaysia placed their social media fans in the centre of the experience by encouraging them to count the number of logos scattered all over. The fans will have to look at the image at all angles. With the help of IH digital, a digital marketing agency in Malaysia, the campaign was deemed successful with its high engagement rate and social actions.

IH Digital has also produced a Facebook 360° image for the Mid-Autumn festive greeting, immersing fans in the story of Chang-E, the moon goddess. The fans will have to look at the image at all angles and count the number of Jade Rabbits sending her off as Chang-E takes her flight to the moon.

Use the 360° Function for your next Social Media Marketing campaign

IH Digital is a reputable digital marketing agency in Malaysia. With our digital marketing expertise, we can support you in the 360° Image production as well as executing other social media marketing strategies. Speak to one of our representative here.

Digital Marketing GuidesSocial Media Marketing

The Types of Facebook Apps used in Digital Marketing Campaigns

Digital-marketing-Facebook-Apps-TypesMost of the digital marketing strategies today include Facebook Apps. Find out more about the different types of Facebook Apps you can possibly use.

Facebook App is a good digital marketing tool as it brings added value to the experience, both for the brand and the consumer. Facebook Apps are very versatile. You can easily customize it to make it suit your digital marketing needs. It is a great social media marketing tool for marketers to promote their products and grow their fan base, by producing Facebook apps in forms of online registration, product redemption, incentives, contests, and more.

Take a look at some of the Facebook Apps produced by IH Digital, a digital marketing agency. These Facebook Apps were created for clients across Asia and they were catered for different purposes.

Golden Village Singapore: Vote & Win!

Most of the digital marketing strategies today include Facebook Apps. Find out more about the different types of Facebook Apps you can possibly use. This is a voting app created for Golden Village, by IH Digital.

To celebrate their 25th Anniversary this year, Golden Village Singapore launched a Facebook App, with the help of IH Digital, as part of its social media marketing strategy. The Facebook has a voting function, allowing Golden Village to execute its ‘Future of Cinemas’ voting contest easily. Social media fans will just need to go on to the Facebook App and vote for their favourite idea. Participants stand to win attractive prizes, including Golden Village’s merchandise.

Panasonic Singapore: Upload & Win!

Most of the digital marketing strategies today include Facebook Apps. Find out more about the different types of Facebook Apps you can possibly use. This is a Facebook application created for Panasonic Singapore, by IH Digital.

As part of its digital marketing strategy to promote their bread making products – Cubie Oven NU-SC100, Hand Blender MX-GS1 and Bread Maker, Panasonic Singapore is encouraging its social media fans to submit their bread-making recipe by uploading the photos and details onto the Facebook App. Alternatively, fans can just cast their vote for their favourite recipe. All participants stand a chance to win the attractive Panasonic products.

Korea Tourism Organisation: Join the Membership

Most of the digital marketing strategies today include Facebook Apps. Find out more about the different types of Facebook Apps you can possibly use. This is a membership Facebook app created for KTO, by IH Digital.

IH Digital developed a Facebook App to synchronise online and offline membership registration. This Facebook App was used by Korea Tourism Organisation for its digital marketing campaign, in promoting its WAH! Korea Club membership. The Facebook App aims to attract fans who are excited to share their passion for Korea, meet others with the same interests and enjoy the benefits such as exclusive dance, language and cooking classes. Joining memberships online has never been easier!

Facebook Apps as a Digital Marketing Strategy

Are you looking to create Facebook Apps to suit your digital marketing campaign? Let us help you to create your ideal Facebook Apps! Our digital marketing agency had created over 900 interactive applications, just take a look at our portfolio. With our vast experience, we will be able to make your brand stand out. Drop a message now!