Social Media Marketing

Content MarketingSocial Media Marketing

Social Media Marketing: Engagement-Driven “Click to Reveal” Image

Social Media Marketing: Engagement-Driven

Keeping up with social media trends and memes is important in social media marketing. To make your content engaging and familiar, include popular trends and memes into your social media marketing strategy. Take a look at FreshKon Malaysia. The contact lens brand launched an interactive, engagement-driven image. The popular trends “click to reveal” and “open for a surprise” inspired the strategy. The concept is to create a portrait-oriented image with hidden elements and/or information. Moreover, additional information can only be visible upon enlarging the image by clicking the preview thumbnail.

With the help of IH Digital, a digital marketing agency in Malaysia, FreshKon used the clever trend for the digital advertising of their Chinese New Year promo.

 

HOW IT LOOKS IN THE TIMELINE

A simple image based on the preview thumbnail is the defining feature of the social media marketing trend. For FreshKon’s social media marketing strategy the artwork is designed as a teaser for the full image. On the timeline, the image contains common Chinese New Year elements such as lanterns and cherry blossoms. Also included in is a teaser tagline. Additionally, there is a command to click or tap the image and a ‘tap’ icon. The image’s loud and vibrant colours intend to catch attention. The thumbnail layout, however, is designed to blend with normal posts in the timeline as part of the surprise.

Social Media Marketing: Engagement-Driven "Click to Reveal" Image

HOW IT LOOKS WHEN ‘REVEALED’

Enlarging the image by clicking or tapping the thumbnail reveals the entirety of the visual including more specific details and information in full-scale. With its bigger dimension, the full-scale image can hold more information and details about the promotion. Moreover, the zoom-out effect and the element of surprise by revealing more information is a good social media marketing strategy. This will attract the fans thus making the social media marketing campaign more memorable

Social Media Marketing: Engagement-Driven "Click to Reveal" Image

ENHANCE YOUR DIGITAL MARKETING CAMPAIGN WITH IH DIGITAL

If you are looking forward to launching an interactive and engagement-driven image for your social media marketing strategy to propel your brand, work with IH Digital. We are a digital marketing agency in Malaysia specialising in consultancy and research, social media marketing, search marketing, video marketing, digital advertising and creative, and media planning and buying. Drop us a message!

Social Media Marketing

Social Media Marketing: How Brands Celebrate Chinese New Year

Chinese New Year is one of the world’s most prominent and celebrated festivals. In this season, many brands inject the CNY festival spirit into their social media marketing campaign. This can be done through Facebook mini game and recipe videos to promote brands and drive engagement.

Here are some social media marketing campaigns created to celebrate CNY. These campaigns are created in partnership with IH Digital, a digital marketing agency in Malaysia.

Live Post – MY Merries

MY Merries has launched a Live Post Wall Contest and invite fans to answer the question to win the prize. Just press and hold the photo, and the ang pow packets will show up. Count how many ang pow packets you found in the photo and comment to win a set of our exclusive ang pow packets along with a sample of Merries Good Skin Pants.

To experience this Facebook ­Live Photo, follow this link on your smartphone: https://goo.gl/5Gtm1a

 

Micro Video – Biore Malaysia

IH Digital produced a micro video for Biore Malaysia, which showed their products, discount and New Year greeting within 12 seconds.

 

Animated Video – Filial Piety

Chinese New Year is a time of joy, great food and family togetherness. IH Digital produced an animated video for Filial Piety. In the video, everyone is wearing traditional Chinese clothes, saying CNY greeting with gifts.

 

Blogger Engagement – Petronas

Many people will drive for a few hours to go back to their hometown and visit their family. Petronas has launched a video about it with blogger engagement in Weibo. We invited some famous Weibo bloggers to share this video and reach more fans. The video reached 3.03 million impressions with 650K video views within 24 hours.

SOCIAL MEDIA MARKETING: HOW BRANDS CELEBRATE CHINESE NEW YEAR

 

IH Digital is a reputable digital marketing agency in Malaysia, present in 6 other countries across Asia, proficiency in more than 10 languages. We produce written and visual content to engage your audience in other markets across Asia. Contact us now to learn more.

Social Media Marketing

Social Media Marketing: Celebrate Christmas by having Wall Contests!

social-media-marketing-christmas-wall-contestWhat’s Christmas without gifts? There’s no better time in the year for brands to step up their social media marketing game and conduct wall contests.

Everyone’s favourite festive season is coming! Everyone’s planning what gifts to get for their loved ones this Christmas. And, what’s a season of giving without giveaways on social media? There’s no better time for brands to step up their social media marketing game. Wall contests are effective in building fan base and brand loyalty. Besides rewarding fans for their unwavering support, wall contests help to drive engagement rates and reach out to a wider audience.

Listed below are three online marketing campaigns created in partnership with IH Digital, a digital marketing agency. These campaigns are specially curated to celebrate this Christmas.

1. Kotobuki Singapore – “Guess the Dishes”

Kotobuki Singapore is giving away 5 Christmas sets, worth $68+ each. In this motion graphic, Koko dropped three dishes from his reindeer sleigh. To win, participants will just need to guess and leave the names of the three dishes in the comments below. They will need to also like the page and tag their friends as well. Encouraging participants to tag few of their friends is also an effective social media marketing strategy to build the fan base.

2. Sanitarium Singapore – “Ways to Maintain a Healthy Lifestyle”

Sanitarium Singapore is giving away a healthy gift pack in the spirit of Christmas. Similar to the Kotobuki’s wall contest, Sanitarium used a motion graphic as well. However, the gif was not used as part of the wall contest mechanism. Social media users have to list some ways to maintain a healthy lifestyle and share the post in order to win. Sharing the post allows it to become viral and increase its exposure, reaching out to more people on Facebook.

3. PUB Singapore – “Count with Water Wally”

If you are hoping to get more video views, turn it into a wall contest. PUB Singapore released an animation to give away CapitaLand Mall vouchers and Water Wally merchandise for this Christmas. In this video, Water Wally is putting up ornaments on the Christmas tree. Just count the number of blue water droplet ornaments placed on the Christmas and submit the answer in the comments section.

Enhance your social media marketing campaign with IH Digital

If you are looking forward to launch a wall contest that could propel your brand, work with IH Digital. We are a digital marketing agency in Malaysia with core competencies in Consultancy and Research, Social Media Marketing, Search Marketing, Digital Creative and Video Marketing, and Digital Media Planning and Buying. Drop us a message today!

AnalyticsSocial Media Marketing

Digital Marketing: Introducing Polls in Instagram Stories

digital-marketing-instagram-pollsWith the introduction of Instagram Stories Polls, digital marketing campaigns are more interactive and it is easier to get higher social engagements now.

Unless you have been living away from social media for the past month, you have most probably seen “Yes / No” stickers on your friends’ Instagram stories. Since the introduction of Instagram stories, brands have been actively trying to engage their social media audience by posting more authentic and instantaneous content. This trend shows a shift in strategic focus to content marketing in recent digital marketing campaigns. With the addition of Poll stickers, Instagram makes it easier and fun for marketers to get more engagement and increase the reach.

Using Instagram Poll in Digital Marketing Campaigns

With the introduction of Instagram Stories Polls, digital marketing campaigns are more interactive and it is easier to get higher social engagements now.

Photo courtesy: Instagram Blog

These poll stickers allow you to engage your audience by getting them to choose one of the two options posed by you. After you’ve taken a photo or video for your story, just select the “poll” sticker. Customise your sticker by posing your own question and setting the poll choices. Once you shared the poll, your social media followers can immediately start voting and see real-time results. You can easily understand your target audience’s behaviour by looking at the poll results. Social media marketing has never been so fun and interactive!

With social media users demanding more original and intriguing content, Instagram Poll allows the fans to play an active role in your content marketing strategy. Not sure what product to promote in the next digital marketing campaign? Let your fans decide! Not only will you get a feel for what really interests them, they will definitely feel invested in your brand and will naturally be more likely to engage with your brand.

Exploring opportunities for your digital marketing campaign?

Are you ready to include Instagram Stories Polls in your digital marketing campaigns? Explore the opportunities with IH Digital, a digital marketing agency in Malaysia. IH Digital provides a full spectrum of services that could cater to any of your digital needs from social media marketing to digital media and more. Drop us a message.

MobileSocial Media Marketing

Online Marketing: Play & Win on Facebook Apps!

online-marketing-Facebook-App-GamesFind out how Facebook Apps with gameplay mechanisms can help you in engaging social media fans and making your online marketing campaign a success. Here are screenshots of the "Flip & Win" and "Spin & Win" Facebook Apps produced by IH Digital.

It is a known fact that it is very hard to stand out on social media platforms. Facebook App is widely used in online marketing campaigns as they are very versatile and they can be customised to suit the brand’s needs. Today, we are going to look at how Facebook Apps with gameplay mechanisms can help your brand in engaging your social media fans and making your online marketing campaign a success.

Take a look at some of the Facebook Apps produced by IH Digital, a digital marketing agency.

1. Flip and Match

Find out how Facebook Apps with gameplay mechanisms can help you in engaging social media fans and making your online marketing campaign a success. Here is a screenshot of a "Flip & Match" Facebook App produced by IH Digital.

The Facebook App, produced for Dorothy Perkins Malaysia, is designed as a game of Flip & Match. Participants will need to flip and memorise the positions and match the cards. Social media fans stand a chance to win prizes worth RM500 from Dorothy Perkins.  This online marketing strategy is successful in engaging fans and also providing the social media audience with a glimpse of the new season’s essential styles.

2. Spin and Win

Find out how Facebook Apps with gameplay mechanisms can help you in engaging social media fans and making your online marketing campaign a success. Here is a screenshot of a "Spin & Win" Facebook App produced by IH Digital.

The Facebook App, produced for Men’s Biore Malaysia is designed as a game with a spinning wheel. With each spin, participants stand a chance to win instant prizes and will be qualified for the grand prize lucky draw at the end of the Facebook contest. To qualify for a chance to win, participants will need to purchase the Men’s Biore Double Scrub 25% Extra Bonus Pack and submit their receipts on the Facebook App. This online marketing strategy is successful in integrating both offline and online conversions.

Facebook Apps for your Online Marketing Campaign

It is a great online marketing tool for social media marketers to promote their products and increase social engagement. Simply start planning for the productions of Facebook apps in forms of online registration, product redemption, incentives, contests, and more. Let us help you! Our digital marketing agency had created over 900 interactive applications. Drop a message now!

Social Media Marketing

Social Media Marketing: Immerse yourself in a Different Experience with Facebook 360° Images

social-media-marketing-facebook-360-imagesFacebook 360° images gives an immersive experience by placing viewers right in the center. Discover how it can enhance your social media marketing strategy.

Posting vivid images on social media platforms is a powerful social media marketing strategy to capture audiences’ attention. Since the introduction of 360° images on Facebook last year, the content marketing strategy for most brands has drastically evolved. Facebook 360° images puts the viewers in the center of the event, providing them with an immersive experience.

Using 360° Images in your Social Media Marketing Campaign

Wall contests have always been an essential digital marketing tool to drive engagement as well as to build a stable fan base. Whether it’s a sweepstake or a reward-based loyalty programme, the main goal of wall contests is to increase the brands’ social media existence. Let’s take a look at how you can gain an edge over your competitors by improving on your content marketing strategy – with 360° images.

Merries Malaysia made an impact using Facebook 360° image for their wall contest. Using the “Count and Win” contest mechanism, Merries Malaysia placed their social media fans in the centre of the experience by encouraging them to count the number of logos scattered all over. The fans will have to look at the image at all angles. With the help of IH digital, a digital marketing agency in Malaysia, the campaign was deemed successful with its high engagement rate and social actions.

IH Digital has also produced a Facebook 360° image for the Mid-Autumn festive greeting, immersing fans in the story of Chang-E, the moon goddess. The fans will have to look at the image at all angles and count the number of Jade Rabbits sending her off as Chang-E takes her flight to the moon.

Use the 360° Function for your next Social Media Marketing campaign

IH Digital is a reputable digital marketing agency in Malaysia. With our digital marketing expertise, we can support you in the 360° Image production as well as executing other social media marketing strategies. Speak to one of our representative here.

Digital Marketing GuidesSocial Media Marketing

The Types of Facebook Apps used in Digital Marketing Campaigns

Digital-marketing-Facebook-Apps-TypesMost of the digital marketing strategies today include Facebook Apps. Find out more about the different types of Facebook Apps you can possibly use.

Facebook App is a good digital marketing tool as it brings added value to the experience, both for the brand and the consumer. Facebook Apps are very versatile. You can easily customize it to make it suit your digital marketing needs. It is a great social media marketing tool for marketers to promote their products and grow their fan base, by producing Facebook apps in forms of online registration, product redemption, incentives, contests, and more.

Take a look at some of the Facebook Apps produced by IH Digital, a digital marketing agency. These Facebook Apps were created for clients across Asia and they were catered for different purposes.

Golden Village Singapore: Vote & Win!

Most of the digital marketing strategies today include Facebook Apps. Find out more about the different types of Facebook Apps you can possibly use. This is a voting app created for Golden Village, by IH Digital.

To celebrate their 25th Anniversary this year, Golden Village Singapore launched a Facebook App, with the help of IH Digital, as part of its social media marketing strategy. The Facebook has a voting function, allowing Golden Village to execute its ‘Future of Cinemas’ voting contest easily. Social media fans will just need to go on to the Facebook App and vote for their favourite idea. Participants stand to win attractive prizes, including Golden Village’s merchandise.

Panasonic Singapore: Upload & Win!

Most of the digital marketing strategies today include Facebook Apps. Find out more about the different types of Facebook Apps you can possibly use. This is a Facebook application created for Panasonic Singapore, by IH Digital.

As part of its digital marketing strategy to promote their bread making products – Cubie Oven NU-SC100, Hand Blender MX-GS1 and Bread Maker, Panasonic Singapore is encouraging its social media fans to submit their bread-making recipe by uploading the photos and details onto the Facebook App. Alternatively, fans can just cast their vote for their favourite recipe. All participants stand a chance to win the attractive Panasonic products.

Korea Tourism Organisation: Join the Membership

Most of the digital marketing strategies today include Facebook Apps. Find out more about the different types of Facebook Apps you can possibly use. This is a membership Facebook app created for KTO, by IH Digital.

IH Digital developed a Facebook App to synchronise online and offline membership registration. This Facebook App was used by Korea Tourism Organisation for its digital marketing campaign, in promoting its WAH! Korea Club membership. The Facebook App aims to attract fans who are excited to share their passion for Korea, meet others with the same interests and enjoy the benefits such as exclusive dance, language and cooking classes. Joining memberships online has never been easier!

Facebook Apps as a Digital Marketing Strategy

Are you looking to create Facebook Apps to suit your digital marketing campaign? Let us help you to create your ideal Facebook Apps! Our digital marketing agency had created over 900 interactive applications, just take a look at our portfolio. With our vast experience, we will be able to make your brand stand out. Drop a message now!

MobileSocial Media Marketing

Online Marketing: Lights, camera, HACTION! Shot on the all-new Panasonic LUMIX GH5 camera

online-marketing-Panasonic-Hari-KebangsaanTo celebrate Hari Kebangsaan this year, Panasonic Malaysia launched a Facebook App for its ‘HACTION! Shot On LUMIX GH5’ online marketing campaign.

To celebrate Malaysia’s Hari Kebangsaan (Malaysia’s Independence Day) this year, Panasonic Malaysia collaborated with HATCH for their ‘HACTION! Shot On LUMIX GH5’ competition. As part of their online marketing campaign, they have launched a Facebook App with the help of IH Digital, a digital marketing agency in Malaysia.

This ‘HACTION! Shot On LUMIX GH5’ competition aims to celebrate Hari Kebangsaan by highlighting the beauty of Malaysia’s unity, harmony and achievements as a nation for the past 60 years. Social media fans are able to relive the journey Malaysia has taken through the eyes and lenses of six selected filmmakers. The videos were all shot using the all-new Panasonic LUMIX GH5 camera.

As part of its social media marketing strategy, Panasonic Malaysia has invited its social media fans to go on to the Facebook App and vote for their favourite film. Panasonic also took the chance to showcase their Lumix GH5 camera, providing detailed descriptions for each of its exclusive functions. This online marketing strategy is very comprehensive as Panasonic Malaysia is not only engaging its social media audience with intriguing stories, but also showing them the quality of the videos shot using its LUMIX GH5 camera.

To celebrate Hari Kebangsaan this year, Panasonic Malaysia launched a Facebook App for its ‘HACTION! Shot On LUMIX GH5’ online marketing campaign.

Facebook Apps for your Online Marketing Campaigns

You can customize Facebook Apps to suit your digital marketing campaigns. For instance, Panasonic Singapore’s Chinese New Year themed Facebook App is designed as a game with a spinning wheel. With each spin, participants stand a chance to win instant prizes and will be qualified for the grand prize lucky draw at the end of the contest. Start brainstorming how you can make use of Facebook Apps to execute your online marketing campaigns!

Let IH Digital help you to create your ideal Facebook Apps! Our digital marketing agency had created over 900 interactive applications. With our vast experience, we will be able to cater to your needs and allow your brand stand out. Drop a message now!

Case StudiesSocial Media MarketingVideo

Digital Marketing: Facebook Live for Honda Malaysia’s CR-V Launch

digital-marketing-Honda-Malaysia-CRV (1040x490)Honda Malaysia streamed a Facebook Live video as part of their digital marketing campaign to promote the all-new Honda CR-V.

Honda Malaysia streamed a Facebook Live video to showcase their all-new Honda CR-V model and its features to their social media fans online. This social video is part of the brand’s digital marketing campaign to promote the launch of the latest Honda CR-V.

From forward-collision deterrence to driver cruising aid, this Facebook Live video managed to encapsulate the new exclusive features of the CR-V model within a mere 5 minutes. With strong visuals and concise explanations, the social media audience is better able to understand the mechanisms behind the new and improved CR-V model and why this car model reigns as the undisputed leader on the roads.

This social media marketing campaign executed by IH Digital, a digital marketing agency in Malaysia, has reached out to 369,000 online viewers. The social video is very well-received among social media fans with over 1,000 shares and 7,000 likes.

Aside from the Facebook Live streaming, this digital marketing strategy also comprises of two more product videos. These social media videos help to drive the hype surrounding the All-new Honda CR-V. The interviews with local car experts add credibility to the quality of the Honda SENSING features. These videos differentiate Honda CR-V from the rest and legitimise its status as the undisputed leader on the roads.

Optimising your digital marketing campaign through Facebook Live & other Social Media Videos

Video Marketing is widely used in digital marketing in Malaysia. The beauty of video marketing lies in the ability to convey brand messages effectively in a succinct and engaging manner. You can share about 1.8 million words in one minute of video.

Facebook Live Streaming is a digital tool that is widely utilised by marketers today. This digital marketing tactic is truly unique as it establishes a connection between the brand and its followers in real time.

Social videos are digitised videos, designed to be seen and shared through social media networks, such as Facebook, Instagram and YouTube. This is a great opportunity for you to increase video views, social engagement and of course, your social media fan base.

Make use of videos for your next social media marketing campaign! Let us help you with the planning and execution of your video production. Talk to one of our digital marketing specialists today.

Social Media Marketing

Social Media Marketing: Twinning and Uniqlo celebrates Hari Raya

DP 2As a part of Social Media Marketing, Twinning and Uniqlo Malaysia celebrates Hari Raya with engaging GIF and Facebook post

Hari Raya is a festival celebrated across the country, not only by its people, but also celebrated by brands and marketers in all industries. In this festive season, we witnessed how brands were involved actively in social media marketing. It is definitely a good period for brands to carry out their digital marketing campaign on social media if they intend to promote their brand and engage supporters.

Facebook engagement is one of the most effective forms of social media marketing. Be it setting up a Facebook contest, eye-catching GIF or an interactive production, it is all able to capture audience’s attention and bring forth the brand’s message easily.

Read below to learn how two brands celebrate this festive season with their supporters while promoting their business through Facebook engagement.

 

Twinings Malaysia

To embrace this season of Hari Raya, Twinings gave out 25 tea gift sets to 25 lucky participants. Twinings Malaysia engaged their supporters through a Facebook contest. With the help of an online marketing agency in Malaysia, a hearty and refreshing GIF greeting was created for the season to attract more audience. All supporters who wish to participate would just have to simply comment what is their favorite tea and why they want to win it and they would stand a chance of winning. This way of social media marketing is able to excite supporters and reward them with their unweaving support.

 

UNIQLO Malaysia

UNIQLO Malaysia celebrates Hari Raya in an interesting and interactive way on social media. They posted a 360 Image on their Facebook. 360 Image is a type of photograph that allows users to view the scene from all angles: top, low, side and back angles. Raya packets were stuck around the walls in the image and supporters would have to rotate the image and count the number of Raya packets present. This interactive way of social media marketing adds value to the Facebook contest. Participants who answered correctly can walk away with UNIQLO vouchers and get their Raya outfit ready!

 

Social Media Marketing with IH Digital

If you are interested in creating new, refreshing and engaging digital campaign for your brand, IH Digital, a trusted online marketing agency in Malaysia is able to help you out! Whether it is video production or social media marketing, IH Digital is able to cater to your business needs. Inquire with us today and find out more here!