We all know millennials have a very short attention span. With the fast-paced industry of social media, millennials can be a quite difficult group to engage with. Although they are known for their savvy use of internet and mobile phones, we cannot deny the fact that Millennials cannot be in one setting for a day. They are on ears for trendy things whether in fashion or gadgets, that is why millennials are a good target group for online advertising because they are up to date. Here are some ways to tap the hearts of millennial users for a successful social media marketing campaign:
CREATIVITY IS THE KEY
Your friend is your creativity. Millennials tend to be busy and on the go, they have a short attention span that in one single sound can distract their concentration. Make them engage by creating a diverse range of creative inputs. Try new things and explore new ways; think of something that will tap their interest. Create a Facebook Video about fashion, gadgets and other topics that could gain their attention. Aside from producing catchy images and videos, use words as a primary tool to keep your campaign forward. Establish a connection between your brand and its fans by using hashtag campaigns or generate conversation through surveys, competitions or contest. There are a lot of ways to be creative, and options are limitless, try to explore and you’ll see that your social media strategy will be a great success.
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TIME IS YOUR FRIEND
The world is changing from time to time. Make sure that what you post is timely and relevant from the time being. Millennials tend to be online 24 hours a day, which means they are updated with the latest trends and hot topics in social media. It is vital for a digital marketing campaign to be on top of current events, use it as a tool to gain more attention from your target audience. Remember that the hotter the topic is, the better!
SOCIAL MEDIA PLATFORM FRIENDLY
Digital agencies tend to use an array of platforms to promote their brand. Hence, for online advertising to be successful it needs to have that all arounder content. In other words, create a marketing content that can be shared across multiple platforms in multiple devices. Avoid being caged in generic content since millennials have the ability to be anywhere on social media.
CAPTURE THE HEARTS OF MILLENNIAL USERS WITH IH DIGITAL
Looking for a digital agency that could satisfy your online advertising and digital marketing needs? Don’t waste too much effort on finding one, we at IH Digital could make that happen for you. You can contact us to know more about our company and the services we offer.