Social Media Marketing

Social Media Marketing

Social Media Marketing Tips: 3 Ways To Engage Millennial Users

Social Media Marketing Tips: 3 Ways To Engage Millennial UsersSocial Media Marketing Tips: 3 Ways To Engage Millennial Users

We all know millennials have a very short attention span. With the fast-paced industry of social media, millennials can be a quite difficult group to engage with. Although they are known for their savvy use of internet and mobile phones, we cannot deny the fact that Millennials cannot be in one setting for a day. They are on ears for trendy things whether in fashion or gadgets, that is why millennials are a good target group for online advertising because they are up to date. Here are some ways to tap the hearts of millennial users for a successful social media marketing campaign:

CREATIVITY IS THE KEY

Your friend is your creativity. Millennials tend to be busy and on the go, they have a short attention span that in one single sound can distract their concentration. Make them engage by creating a diverse range of creative inputs. Try new things and explore new ways; think of something that will tap their interest. Create a Facebook Video about fashion, gadgets and other topics that could gain their attention. Aside from producing catchy images and videos, use words as a primary tool to keep your campaign forward. Establish a connection between your brand and its fans by using hashtag campaigns or generate conversation through surveys, competitions or contest. There are a lot of ways to be creative, and options are limitless, try to explore and you’ll see that your social media strategy will be a great success.

Social Media Marketing Tips: 3 Ways To Engage Millennial Users

Honda Malaysia Great Longevity Rewards

TIME IS YOUR FRIEND

The world is changing from time to time. Make sure that what you post is timely and relevant from the time being. Millennials tend to be online 24 hours a day, which means they are updated with the latest trends and hot topics in social media. It is vital for a digital marketing campaign to be on top of current events, use it as a tool to gain more attention from your target audience. Remember that the hotter the topic is, the better!

SOCIAL MEDIA PLATFORM FRIENDLY

Digital agencies tend to use an array of platforms to promote their brand. Hence, for online advertising to be successful it needs to have that all arounder content. In other words, create a marketing content that can be shared across multiple platforms in multiple devices. Avoid being caged in generic content since millennials have the ability to be anywhere on social media.

CAPTURE THE HEARTS OF MILLENNIAL USERS WITH IH DIGITAL

Looking for a digital agency that could satisfy your online advertising and digital marketing needs? Don’t waste too much effort on finding one, we at IH Digital could make that happen for you. You can contact us to know more about our company and the services we offer.

Digital Marketing GuidesSocial Media Marketing

4 Digital Marketing Trends To Watch in 2019

IH-Digital_Digital-Marketing-Agency-Malaysia_2019-Trends_

As the new year arrives, expect an array of new and exciting digital marketing trends in tow. While many of the trends we’ve seen in the past year will remain relevant in 2019, it’s still important for brands to take note of emerging and still-evolving techniques to keep your digital and social media marketing strategies sharp as ever. Take a look at the four trends to look out for in digital marketing.

CHATBOTS’

The popularity of chatbots can’t be denied. It’s been around for a couple of years but it still shows no signs of slowing down. In fact, according to Business Insider, 80% of businesses intend to use chatbots by 2020.

With its indispensable ability to reach and engage customers any time of the day, chatbots fill in the limitations of the human workforce. Indeed, chatbots are bound to become an important customer service option thanks to their ability to respond faster and smarter.

MICRO INFLUENCERS OR BLOGGERS

In 2019, micro influencers will take centre stage. Unlike influencers, who are celebrities or big-time bloggers with a large following, micro-influencers are usually individuals with less than 10,000 followers. Despite having fewer followers, studies have shown that micro-influencers actually generate more engagement per post.

IH-Digital_Digital-Marketing_Microblogger_Microinfluencer

A microblogger engagement campaign for Araya Hong Kong

With the help of micro-influencers, brands can harness the power of relatability and higher conversion. How? While engaging a celebrity with millions of followers can help brands reach a bigger audience, not all the celebrity’s followers may be interested in what you’re offering. But if brands tap into the power of a micro-influencer with a specific interest, they are more likely to build greater rapport with those pool of potential customers.

VIDEO

Have you been incorporating video into your content marketing strategy? Now’s not the time to slow down as video remains on top. In particular, live video is expected to lead the way in video content strategies. A microblogger engagement campaign for Araya Hong Kong

Honda Malaysia Facebook Live video at KLIMS 2018 Motorshow

From Facebook Live to Instagram Live, the possibilities are endless for brands to great as creative and as engaging as they can. Other formats that are expected to rise in popularity are 360-degree video content and vertical videos. The latter is especially popular on Instagram. In fact, over 75% of millennials watch videos in this format.

AUGMENTED REALITY

Technological advancements are also seeping their way into digital marketing. One global trend to look out for is augmented reality. Through this immersive technology, brands can incorporate visual elements–such as their products–onto an actual space.

GET YOUR DIGITAL MARKETING STRATEGY READY FOR 2019

Need a digital marketing agency in Malaysia to provide content marketing services that could cater to any of your digital needs? From video marketing to social media marketing and SEO to China marketing, IH Digital will help you plan and execute your campaigns. Get in touch with us today to learn more.

Social Media Marketing

Social Media Marketing: Engage Your Fans with Wall Contests

IH-Digital_Digital-Marketing_Social-Media-Contests

No social media strategy is complete without wall contests. It is, after all, an integral part of any digital marketing strategy. This 2018, social media contests remain effective as long as you do them right. How? By zeroing in on what’s relevant for your customers, experimenting with different ideas, and choosing the right prize.

No matter what your brand is, it’s always a good idea to reward fans with giveaways or engage them with exciting contests. Fill-in-the-blank activities or complete the sentence formats remain attractive. But consider shaking things up with creatively executed Facebook contests that are simple, easy and interesting. Here, we curate some new wall contest and giveaway ideas that will surely be a hit among your devoted followers.

SCREENSHOT AND WIN

Grab the opportunity for stellar branding by utilizing GIFs for your contest. For Golden Village https://www.facebook.com/gvmovieclub, they used their popular mascot, Mr Popcorn, to star in their simple wall contest in celebration of GV Movie Club’s 11th anniversary. Fans only needed to take a screenshot when all the candles are lit and post the photo in the comment section together with their details for a chance to win a gift card. Simple and catchy, the contest ran for seven days and garnered more than 600 social actions.

360 PHOTO CONTEST


Kaolaurier turned a Facebook wall contest into an opportunity to garner public opinion about their products’ new look. Through a 360 photo, the brand asked fans to simply scroll through the image and share what is their favourite packaging among the newly launched ones. The social media contest generated over 20,000 Likes, 340 Comments and 268 Shares.

FACEBOOK REACTIONS CONTEST


For PUB, Singapore’s National Water Agency, wall contests are not just a means to hike up engagement or boost followers. Through simple and straight-to-the-point GIF animations, PUB is able to raise awareness of water conservation. One of the GIF wall contests they created with IH Digital asked fans to figure out which character took a shorter shower. Fans needed to respond using Facebook Reaction icons.

READY TO EDGE UP YOUR SOCIAL MEDIA MARKETING STRATEGY?

Need new ideas to drive your social media campaigns? Let IH Digital, an experienced digital marketing agency in Malaysia help you create strategic wall contests. Get in touch with us today.

Social Media Marketing

How To Make A Great Brand Impression On Social Media

Build a great brand impression on social media! | Social media marketing

Social media marketing is the easiest way to reach your target market, and engage with influencers and brand ambassadors. Many start-ups use social media to introduce their brand because it’s the easiest to learn and also the cheapest. However, it is not easy to compete for attention on social media. Most businesses are just creating posts that don’t really create an impact. To avoid this, take a look at these tips which might help you create a great impression on social media.

Know your brand

You have to know your brand’s identity that when they ask you what it is, you can answer confidently even with your eyes closed. Your brand identity is how you will present your brand to the public. If you know your brand, you now have the idea who your target audience will be and how you want them to remember you. It will be easy for you to create a great brand impression on social media.

Decide on your social media objective first

Now that you have familiarized yourself to your brand and target audience, you can start to plan how your brand will be presented on social media. Remember that the first impression is the key to win your audience’s approval–whether they’ll like you or not; whether they follow your page or ignore it so be sure you plan it carefully.

Create a bond with your target audience

Build a great brand impression on social media! | Social media marketing
Araya Malaysia created a Facebook advertisement about their feminine wash which its target audience could relate to. Photo Courtesy: Araya Malaysia Facebook Page

 If you think that posting on social media alone can win your audience, you will only waste time and effort on each post. To win the attention of your target audience means creating a bond with them. How? Create relatable content. You can also create a striking title that makes them want to dig deeper and know your brand even more. Creating these will make them develop a bond to you which helps your brand get more likes, shares, and attractive comments in the future.

Attach an eye-catching image or video to your content

Visual is the face and post description is the heart of your social media posts. When people meet you for the first time, they first notice your outer appearance because they don’t know you yet. You are judged by how you look and dress up. The same thing goes when you are creating your first brand impression on social media. Your audience will first notice the image or video you post so make sure to create one that is so eye-catching they can’t even resist not knowing about it.

 

Write an effective call-to-action

One thing you shouldn’t forget is to write an enticing call-to-action. This is your way of inviting them to support your brand through likes, comments, follows, views, and of course to buy your products or avail your service. You’ve done your part, now they will do their part too.

Build a great brand impression on social media! | Social media marketing
Frehkon Malaysia created a Facebook advertisement with a call-to-action inviting all to their Buy 3 Take 1 Free promo on Freshkon Alluring Eyes lenses. Photo Courtesy: Freshkon Malaysia Facebook Page

Keep it short and simple

With different people and brands posting on social media, it is better to keep your content short and simple. According to research, Malaysians spend 3 hours a day on social media. With your audience’s time divided between work, family, and other activities outside social media, important to engage them quickly.

If you still need help on how to manage your social media for business, check out other blogs create by IH Digital. You can also consult with us, a digital marketing agency that plans, strategizes, and implements digital and social media marketing strategies with expertise and experience. We help you create great content for your brand’s social media. Get in touch with us today. https://www.ihdigital.com.my/sales-enquiry/

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Social Media Marketing: EVA Air Celebrates Being Most Loved Airline

IH-Digital_EVA-Air-Event

With the help of digital marketing agency IH Digital, EVA Air took over Atrium 2 of Central World in Bangkok as they celebrated being one of the most loved airlines and promoted their three most loved destinations – Taipei, Vienna and New York. The event, which was aptly called “Most Loved Airlines, Most Loved Destinations 2018”, drew travellers eager to fly to the Taiwanese international airline’s exciting routes.

IH-Digital_EVA-Air-Event-Ticket Selling Booth

The event caught the attendees’ interests with its engaging activities, promotions, packages, and more. Throughout the two-day event, attendees were also able to enjoy special discounts and promotions on air tickets to Taipei, Vienna or New York.

A dedicated zone per destination allowed the crowd to experience what each country has to offer as well. For the Taipei route, EVA Air created a Taiwan Food Street Zone where eventgoers could discover the various street foods Taipei is known for. At the New York Zone, a photo booth was set up to take attendees to New York and bring home a photo souvenir. Meanwhile, at the Vienna Zone, an interactive game turned up the excitement with great prizes awaiting eager attendees.

 

One of the highlights of the event included a chance for attendees to meet and talk with the top travel bloggers behind 1000Miles Journey from Taiwan and Travelkanuman from Vienna. Ajarn Adam also stepped up on stage and lit up the event with his stories of travelling and living in New York. It wasn’t all travel and talk though, as 2Popetorn entertained the crowd with several musical performances.

SOCIAL MEDIA MARKETING AND OFFLINE SUCCESS

For EVA Air, promoting their offline event meant capitalizing on their strong social media presence. Together with IH Digital, promotion kicked off three weeks prior to the event. Through an event post featuring a celebrity silhouette, EVA Air was able to grab attention, pique interest and generate buzz for their event. The social media strategy included a carousel post which drove traffic to EVA Air’s event blog and a photo post which encouraged shares in exchange for a surprise gift from EVA Air.

On the day of the event, EVA Air continued its Facebook updates to keep fans engaged and to further drive foot traffic to the event. The social media efforts also did not wrap up once the event did. EVA Air capped off their social media marketing strategy by announcing the winners to several Facebook wall contests a few days after the event.

Whether your event is offline or online, integrating social media into your event is crucial. Doing this not only gets the word out but engages the audience’s attention as well. Let IH Digital, a digital marketing agency in Malaysia, help your brand create a seamless content strategy to promote your events online through unique, quality content. Get in touch with us today to learn more about how our services can boost your social media campaigns!

Case StudiesSocial Media MarketingVideo

Digital Marketing: Kao Laurier Taps Facebook Live for Mega Launch Event

IH Digital | Digital Marketing | Facebook Live | Laurier

Uncut, real and in-the-moment, Facebook Live remains to be one of the best ways to communicate your brand’s key messages through video content on social media. From showcasing your products to providing a behind-the-scenes look into your brand, Facebook Live is a digital marketing strategy that is teeming with unique content ideas.

For Kao Laurier Malaysia, they utilized the power of Facebook Live to massively promote the mega concourse launch event of their all-new Kao Laurier packaging. Over 4 minutes long, the Facebook Live video stream of the Laurier All-New Laurier Mega Launch Event allowed fans to feel part of the celebration no matter they were.

This Facebook video, hosted by Bella Zahir, toured viewers around the event held at Sunway Velocity Mall.  Some of the activities at the event were a free-for-all swing booth, photo frame booth, magazine wall, looper booth and sampling station. IH Digital executed the Facebook Live video, which has garnered over 108,705 video views—exceeding its target of 40,000 video views.

BOLSTER YOUR DIGITAL MARKETING STRATEGY WITH FACEBOOK LIVE VIDEO

Why do you need to include Facebook Live videos in your social media marketing strategy? Take a look at the reports below.

    • Facebook Live videos are viewed 3x longer than videos that aren’t live
    • Facebook Live garners comments at 10x the rate of regular videos
    • 1 in every 5 Facebook videos is actually a Facebook Live video

 

Facebook’s Live streaming video was first launched in 2015. Since then, it has become an effective way to boost social media engagement. Moreover, it’s also effective in generating leads and building buzz.

Are you looking for ways to upgrade your video marketing strategy? Let IH Digital, a digital marketing agency in Malaysia specializing in social media management, digital marketing, content marketing and more, help you find the ideal approach for your brand. Get in touch with us today!

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Social Media Tip: Make Facebook Chat Available From Your Website

Today, we are sharing one significant technique in social media. Did you know that around 53% of online users are more likely to complete a purchase from sellers they can message directly? That’s how significant live chat or messenger is. Additionally, most online users today are present on Facebook. Thus, it is a wise digital marketing technique to make Facebook Messenger Chat accessible via website.

Why use social media messenger on website?

A customer live chat app on the website appears as a floating icon visible in the bottom right corner of a website. Facebook’s Customer Chat Plugin can be installed on your website to be easily accessed by visiting social media users. Installing this feature on your website can instantly aid your social media marketing campaigns. Social media marketing involves being accessible to prospective customers for a chat – whether it be human or Messenger bot interaction.

Also, another advantage is that this social media chat feature is free. The only requirement is an official Facebook page. In digital marketing, our brand needs to stay in the game. So why not make use of this easily achievable opportunity?

Finally, here are more reasons why this feature can largely help your digital marketing efforts:

Single inbox for social and website chats

Manage your chat messages directly from your Facebook Message Chat app. Whether the chat messages are sent via Facebook page or via website, everything is automatically managed in a single Facebook inbox. It’s easy for both page manager and enquirer to chat over this app. Among the social media channels, Facebook is widely used so it’s convenient.

Better customer service

Enhance your social media presence and customer service by Facebook Messenger on your website. Wherever you are, you will be able to respond any time of the day by responding through your mobile. It’s a good way to connect instantly with your customers. In digital marketing in Singapore, this function is indeed helpful as customer service is one top consideration by most customers.

Provide useful automated replies

Have you heard about chat bots? Facebook definitely has this function that you can make use of. Of course, customisation is available, which is a plus! Provide links and answers to basic FAQs to carry on conversations with potential leads in real time. This works best on Facebook Messenger.

Will you include this plan as part of your digital marketing efforts? For any digital marketing assistance, IH Digital Malaysia can help you devise a strategic plan for your digital customer service plans. Furthermore, setting up a Chat Messenger on websites will require content strategy and technical knowledge, which IH Digital is proficient in. We are a digital marketing agency with a proven track record as a trusted and reliable social media marketing agency. We cater to the needs of brands in an up-to-date fashion as dictated by the interests of online users.

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Social media marketing tip: Key influencers techniques

Social media marketing tip: Key influencers techniques

Today’s social media marketing is continuously evolving. With famous personalities followed by thousands (or millions) of online users, brands can garner quite good exposure from these influencers. Aside from tagging famous personalities, bloggers or celebrities, brands can also learn effective online marketing strategy from these influencers.

Social media marketing trend: The Impact of KOLs and Key Influencers

While most companies focus on social media marketing, learning from key opinion leaders (KOLs) are somehow part of the social media strategy too. Aside from tagging these personalities to create a buzz about products or services, there are more things in store for brands. There are things we can apply to social media platforms while taking techniques from KOLs and key influencers.

Here are some techniques from KOLs and influencers that brands can implement to social media platform:

LET YOUR CONTENT DESIGN STRATEGY CREATE AN POSITIVE IMPRESSION

Your brand’s signature look, your target market and your content strategy are key to garnering a loyal fan base and the right set of fans. Bloggers for example, place a huge deal on their profile pages’ aesthetics, be it Twitter, Facebook or Instagram. Primary reason is that brands need to compete for the attention of online users in a saturated online space. Quality design, unique aesthetics and most importantly, a well-planned social media content strategy are most likely the factors that affects online users.

VALUE PATIENCE AND EXPERIENCE IN ENGAGING FANS

Ask, listen and discuss topics with your fans. This way, your social media marketing can reach the next level – a personal interaction with fans, which is an effective approach to learning more about your fans and drawing positive impression towards your brand.

Bloggers and famous personalities can be noticed to be making time for live chats, Q&A session and live videos to garner opinions, suggestions and create a positive atmosphere around their social media profiles. In the same way, brands can also implement this social media strategy by replying actively in the comments sections of their posts. Engage fans, learn more about them and create an online air that would be most fit to your brand. By doing this, you can create an online marketing strategy and digital media campaigns depending on what you can learn from your fans such as their age, their online activities and interests just by listening and conversing with them.

CREATE A UNIQUE STRATEGY FOR EVERY SOCIAL MEDIA PLATFORM OR CHANNEL

Notice famous bloggers’ Instagram and Facebook, you will largely notice the difference. Posts present on Facebook is not necessarily applicable to Instagram, and vice versa. Channel your assets in a way that is most suitable in every channel. For instance, bloggers think about quality images, grids, and how each of their images will affect their Instagram’s profile’s grid of images. This is not necessarily applicable to Facebook as Facebook is more about the impact of each post in the newsfeed.

SOCIAL MEDIA ALGORITHM IS A BIG DEAL

To make your post visible in the newsfeed, engaging fans during the first hour after posting your content is crucial. Most influencers are attentively responding to their fans while their post is new and fresh. Additionally, social media algorithm now prioritizes quality content, and engagement plays a large role in this. This is especially true for Facebook and Instagram. One of the digital marketing best practices you can take from influencers is to continue a conversation. Be active in encouraging an engaged community. Tip: Boost your post reach as well as page reach.

VIDEOS, EVEN A SIMPLE ONE, CAN BE EFFECTIVE

A planned strategy and well-targeted to the right market is the key to effective video . Videos, in fact, is a great strategy to help the audience decide to buy a product or service. Online users don’t expect perfection in social media videos. Hence, it’s a plus for digital marketing efforts as long as the content is useful, meaning and targeted properly.

As your brand plans for social media advertising plans, ensure that your strategy is laid out properly according to the needs of your market while taking into consideration the digital marketing trends useful for your brand. At IH Digital, we plan, strategise and implement social media marketing strategies with expertise and experience. We connect with and manage KOLs and influencers to help brands achieve their social media marketing objectives with ease.

Content MarketingSocial Media Marketing

Social Media Marketing: Propel Your Brand with Animated Instagram Stories

Social Media Marketing: Propel Your Brand with Animated Instagram Stories

Social media is the place to be when it comes to digital marketing. Brands have been flocking to social media sites and have been building their social media marketing. Different tactics when it comes to social media management and social media marketing strategy arose. With social media sites churning new updates and features, it’s best to keep up with the trends. The hottest trend right now is Instagram Stories.

Instagram Stories is similar to the popular social media application, Snapchat. It allows users and brands to upload images and videos for a duration of 24 hours. This feature allows a more candid and engaging approach. Additionally, this trend offers brands an opportunity to reach more people with just 10 to 15 seconds of content.

MAXIMIZE INSTAGRAM STORIES SOCIAL MEDIA MARKETING

You won’t run out of ideas to promote your brand because Instagram Stories is a dynamic and flexible social media marketing tool. Here are some ideas to elevate your social media strategy with Instagram Stories.

  1. Brands quickly utilised the interactive poll feature launched last October in their social media marketing. Polls are a fun and engaging way to hear your audience’s thoughts and opinions on your brand, products, or other topics.
  2. Stories are perfect for social media marketing because it is link-friendly. Unlike Instagram which only supports links in the description, Stories has a “swipe up” feature that supports external links efficiently. This linking feature leads to increase in website traffic, generated leads, and increased sales.
  3. Stories also support the vital social media feature of tagging. This is good for brands that use influencers in their social media marketing.
  4. Instagram Stories takeover is also a popular trend in this social media marketing Brands invite celebrities and influencers to engage with the audience for a specific time. This is a good strategy if you are promoting a product or an event. Collaborating with influencers can also increase and expand your brand’s reach.

 

HONDA MALAYSIA’S INSTAGRAM ANIMATED STORIES

With the help of IH Digital, Honda Malaysia launched an Instagram animated story for their social media marketing. The 10-second animated video features Honda’s iconic cars in the featured colour of White Orchid Pearl. Each car zooms into the spotlight for a few seconds.  Additionally, the animated video is accompanied by an upbeat background music that adds to the exciting appeal of the social media marketing strategy. Overall, Honda Malaysia offered something different for their audience while effectively promoting their product with their very first Instagram animated Stories.

ENHANCE YOUR SOCIAL MEDIA MARKETING WITH IH DIGITAL

If you are looking forward to launching an Instagram animated Stories for your social media marketing, work with IH Digital. We are a digital marketing agency in Malaysia specialising in consultancy and research, digital marketing, search marketing, video marketing, digital advertising and creative, as well as media planning and buying. Drop us a message!

Social Media Marketing

Digital Marketing: Make Your Content More Interactive with Live Photo Post

Digital Marketing: Make Your Content More Interactive with Live Post

Digital marketing trends are taking over social media. One of the latest trends is using live posts in contests, announcements, and engagement with fans. This Facebook feature makes images or videos come to life on the newsfeed through real-time interaction with the fans. Although it only works on the Facebook mobile app, the reach of this social media marketing strategy is still immense because of the interactive and surprise feature.

IH Digital, a digital marketing agency in Malaysia, has successfully launched live posts with several brands. If this is the digital marketing strategy for your brand, read more to find out how we made it happen.

HOW LIVE POST WORKS

Live posts initially appear as a static image in the newsfeed. However, there needs to be a command because live posts blend well with normal Facebook posts. Furthermore, the most commonly used command is “Press and Hold”. By physically pressing the screen, the image will “reveal” an image slideshow of a video. On the other hand, lifting the finger off the screen lets the fan return to the static image.

PRESS AND HOLD BY BIORE MALAYSIA

(view it with mobile)

Biore Malaysia has launched a live post as a digital marketing strategy introduce their new product. Pressing hold on the reaction buttons in the image reveals more information about the new product. Additionally, this particular live post also has elements of another social media marketing strategy, reaction poll. Furthermore, the Facebook reaction buttons are used as a guide for the user to hold down on the image and reveal the GIF.

PRESS AND HOLD BY LANEIGE SINGAPORE

(view it with mobile)

Laneige Singapore has also launched a digital marketing campaign to reveal the new Laneige ambassador. Moreover, the brand used a live post to formally introduce Kim You Jung. Getting creative on their social media strategy, the “press and hold” image depicts an incoming phone call from the actress and model. Therefore, fans are encouraged to press and hold on the answer button for the video of Kim You Jung to be revealed.

ENHANCE YOUR DIGITAL MARKETING CAMPAIGN WITH IH DIGITAL

Be up to trends in your social media marketing strategy. If you are looking forward to launching an interactive live post for your digital marketing campaign, work with IH Digital. We are a digital marketing agency in Malaysia specialising in consultancy and research, digital marketing, search marketing, video marketing, digital advertising and creative, as well as media planning and buying. Drop us a message!