Social Media Marketing

Digital AdvertisingSocial Media Marketing

Kao Men’s Biore: 3 Social Media Strategies for #ExtraPowerRefresh Campaign

Kao men's biore

With the relaunch of the new packaging and the bonus pack, Men’s Biore has launched a social media campaign to increase the awareness of millennial men on the new Double Scrub Facial Foam products.

They ran the #ExtraPowerRefresh campaign on social media platforms for 2 months, targeting the millennial Malay and Chinese men in Malaysia.

Social media postings, paid ad and contest are among the social media marketing strategies implemented throughout the campaign, with different strategies at different phrases to maximize the audience reach and awareness.

Men's Biore ExtraPowerRefresh campaign
Men's Biore ExtraPowerRefresh social media campaign

Men’s Biore Double Scrub – facial foam with ‘Micro Detox’ cleaning power

Men’s Biore is a men’s skincare brand from Kao Japan. The Double Scrub Facial Foam was developed to address active men’s skin concerns by flushing away sticky oil, dirt and bacteria accumulated inside pores. There are five variants under this product line carrying different functionality: oil control, acne control, skin exfoliation and more.

The products were formulated with the Japan Million-scrub Technology, the scrubs advance their detox cleansing ability by breaking down into micro crushable beads to penetrate deeper into pores.

How Men’s Biore run an wildly successful social media campaign?

At the initial stage of the campaign, Men’s Biore launched a GIF post to spread the awareness of Double Scrub new packaging, together with ad placements on Facebook and Instagram. As the millennial men are always on their mobiles, therefore social media became their main advertising platform.

To encourage the audiences to make a purchase online, a call-to-action button linked to its Guardian or Watsons online store was added in the ad.

Men's Biore GIF post on Facebook

Moving to the next stage, they launched a TrueView in-stream ad to maximize reach to audiences on the leading online video platform – Youtube.

This video ad gives viewers the ability to interact with and control the ads they see. They are allowed to skip the ad after 5 seconds. Other video interactions include clicks to visit their e-commerce store on Guardian and Watsons with the call-to-action overlays (CTAs), cards and companion banners placed alongside the video ad.

The combination of awareness strength of video advertising with the interactive user’s ad control is a win-win strategy: viewers watch videos they’re interested in, and you pay when viewers interact with the elements of your video.

Men's Biore Youtube TrueView In-Stream Ad

Other than social ads, they also ran a Malaysia Day giveaway contest on social media for two consecutive months to encourage their fans to purchase Men’s Biore product. This giveaway is valid from 15 August to 15 October 2020.

Their contest posts were promoted with Facebook ads. With social media contests the way it is today, it pushes the contestants to spread the word out to their friends and family. Through the contest, all contestants would end up to be buyers of the brand.

If the contest is well-implemented, it is definitely a great way to increase buzz around your page and get tons of new followers engaging with your content with a minimal promotional budget.

Men's Biore Malaysia Day contest

Planning to launch a social media campaign?

Whether you are planning to boost awareness or following of your social media page, IH Digital can help you to run a social media campaign to achieve your ultimate marketing goals.

IH Digital | Asia-Focused Digital Marketing Agency

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.

Having a hard time to carry out the marketing plan for your social media campaign? Contact us today to schedule a consultation with our Social Media Marketing expert soon.

Social Media Marketing

Social Media Marketing: 3 Ways Bellamy’s Organic Malaysia Is Reaching Out To Parents


Bellamy’s Organic Malaysia’s social media marketing efforts zero in on 3 things

An organic infant formula brand from Australia, Bellamy’s Organic Malaysia ramps up its social media marketing efforts by reaching out to the audience that matters to their brand—parents. Bellamy’s Organic Malaysia has managed to find a balance between being a force for good and keeping the brand visible even during this trying time.

Being clear about where parents can buy their products  

The COVID-19 pandemic and the MCO didn’t stop Bellamy’s Organic Malaysia for being there for their customers. The brand created a simple post that details what products are available and how they can order them during the MCO. Parents have enough on their plate being at home with the kids 24/7. As such, clarity such as this is one way to make life easier for parents during these stressful times.

Being a parenting ally

Many consumers are spending more time online than ever as they have been forced to stay at home. Bellamy’s Organic Malaysia filled the role of a dependable parenting ally during the MCO. While parents are at home with the kids, Bellamy’s Organic Malaysia was ensuring that they are part of this experience. From nutritious recipes and fun family activities to parenting tips and exercise ideas, the brand shared a variety of helpful content for parents.

Being true and authentic

Much like its product, Bellamy’s Organic Malaysia’s strategy showcases authenticity. The brand makes it a point to provide clear and concise information about where the ingredients come from and how the milk is made. This transparency is key to getting the attention and trust of their key audience.

Ready to shake up your content marketing strategy?

Are you looking to make a splash in social media or change your content marketing strategy? Let IH Digital, a social media marketing agency in Malaysia, help you. Discover how our social media experts can help your brand by clicking the button below.

Create a comeplling social media marketing strategy today

Digital AdvertisingSocial Media Marketing

Facebook Ads Help Curel and Liese Drive e-Commerce Traffic


Amid the Movement Control Order (MCO) in effect in Malaysia, beauty brands Curel and Liese are striving to remain connected with customers online. One way they are adapting to the disruption is through timely Facebook ads that highlight the most important message around the world today: staying home.

Facebook Ads: Connecting with Customers amid the Crisis

Curél, Japan’s top brand for sensitive Asian skin, recently launched a Facebook post that encourages customers at home to build a skin-care routine during the MCO period. The 45-second Facebook video ad, which featured four skincare tips, also reminded customers that they can shop safely from their homes through their Watson’s Online store.

Meanwhile, Liese deployed a Facebook ad to promote their range of hair colouring essentials. Similarly, Liese is driving traffic to their e-commerce stores on Guardian and Watson’s. The post has currently more than 13,000 Facebook Likes.

3 Facebook Ads Best Practices

Now, more than ever is the time to ensure you’re getting the most out of each Facebook ad you run. We’ve rounded up 3 Facebook ad best practices you can implement for your brand.

  • Consider vertical videos. Think beyond the News Feed and explore other ad placements.
  • Avoid text on images. Depending on the ad format you’re going to use, try to limit the text you place on your image. Opt to place your text in the copy if it’s a photo ad. Alternatively, you can utilize the headline and description boxes on link ads.
  • Skip the static images. Videos naturally stand out. As such, explore the use of loop videos, animated text and other movements that take your ad from average to awesome.

Innovate Your Digital Marketing Strategy in a Time of Crisis

Want your customers to maintain brand awareness or drive them to your e-commerce store? Let IH Digital adapt to your needs amidst the pandemic. Get in touch with us today to learn more about how we can help you through WeChat ads, Grab Ads, Lazada Ads, LINE ads and more.

Get started with Facebook ads today | Digital Marketing Agency
Social Media Marketing

TikTok Ads: #LifebuoyKarona Hashtag Challenge Gains 20B Views in India

Shilpa Shetty joins the #LifebuoyKarona Hashtag Challenge on TikTok | Photo credit:
Soap brand Lifebuoy is reminding people to ‘wash your hands like a boss’ on social media with the TikTok hashtag challenge #LifeBuoyKarona in India. Amid the current COVID-19 situation across the world, many brands strive to make good personal hygiene more viral than ever through social media. This opportunity enabled the soap brand to extend its handwashing campaign in India to TikTok to reach out to the app’s millions of active online users.
Archive of all #LifebuoyKarona hashtag videos on TikTok
Archive of all #LifebuoyKarona hashtag videos on TikTok | Photo credit:

Lifebuoy: ‘Spread the word, not germs’

Many Indians have joined the TikTok #LifebuoyKarona hashtag challenge including celebrities and social media personalities. This allowed an incredible online viewership growth from 5.3 billion to a staggering 20.1 billion views in less than a week. Famed Indian stars like Celebrity Big Brother winner Shilpa Shetty and Indian rapper Badshah showed their support for the #LifebuoyKarona campaign. Here are their short TikTok hashtag videos in case you missed it:
@theshilpashettyWash karo hands like a BOSS, Challenge karne waalo ko mera applause 👏🏽##LifebuoyKarona @Lifebuoy_India@shamitashettyofficial @therajkundra♬ Lifebuoy Karona – Lifebuoy
@badshahWash karo hands like a boss, Challenge karne waalo ko mera applause ##LifebuoyKarona @Lifebuoy_India♬ Lifebuoy Karona – Lifebuoy
TikTok influencers Riyaz, Awez Darbar, Gima Ashi, Vishal Pandey, and Faiz Baloch also shared short-form videos to participate in the handwashing challenge. Watch the TikTok influencer videos here:
@riyaz.14Wash your hands like a boss fast,bimari then won’t last!#li#febuoykarona @lifebuoy_india @rizaafreen_17 @imransabunwala_cr7 @mr.raghav25♬ Lifebuoy Karona – Lifebuoy
@awezdarbarBoss bano, handwashing steps follow karo ##lifebuoykarona @lifebuoy_india @vijendrabyou @zaidfdarbar @khan_sultan 😎♬ Lifebuoy Karona – Lifebuoy
@gima_ashiThe power of cure is in your hands. Follow the steps and wash your hands like a boss! ##lifebuoykarona @lifebuoy_india @mrmayankm@deepty13@achchusingh♬ Lifebuoy Karona – Lifebuoy
@vishalpandey_21Follow the steps and wash your hands like a boss, 20 seconds is all it takes!##lifebuoykarona @lifebuoy_india @sameeksha_sud @daverushi_14 @adnankhan9♬ Lifebuoy Karona – Lifebuoy
@faizbaloch_0725Lifebuoy me Saath haath dhona, fir hi khana! ##lifebuoykarona @lifebuoy_india @shifuians_27 @saddu07dz_ @mr_sohu ##LifebuoyKarona♬ Lifebuoy Karona – Lifebuoy

Help ‘Make the Good Habit of Handwashing Viral’ with TikTok

To join the hashtag challenge, TikTok users must create a video demonstrating proper handwashing to the tune of the #LifebuoyKarona song.
Indian TikTok influencer Sunny Chopra in a #LifebuoyKarona hashtag video
Indian TikTok influencer Sunny Chopra in a #LifebuoyKarona hashtag video | Photo credit:
Additionally, the campaign invites TikTok users to ‘make the good habit of handwashing viral’ by tagging 3 friends when posting the hashtag video.
More #LifebuoyKarona hashtag videos by Indian TikTok influencers
More #LifebuoyKarona hashtag videos by Indian TikTok influencers | Photo credit:

▶  Join the #LifebuoyKarona challenge! Download the TikTok app here.

Grow Your Brand Awareness with a TikTok Hashtag Challenge!

Struggling to increase brand awareness with your current strategy? Leverage the power of TikTok ads to achieve your business goals in a short time. With approximately 800 million monthly active users worldwide, the ByteDance-owned application TikTok is a promising advertising platform for businesses intending to scale up its digital efforts.

TikTok Advertising Agency: IH Digital is an official partner of ByteDance for Southeast Asia

In Southeast Asia alone, TikTok garnered 150 million users in May 2019, according to a report by The Straits Times. Among the region, the short-form video app is most popular in Vietnam and Indonesia in terms of monthly active users and video views. TikTok is also available in more than 150 markets around the world, in 39 languages. Ready to hop on the exciting advertising opportunities on TikTok? Talk to our TikTok marketing expert to get started.
Contact Us

IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including TikTok advertising. Talk to our marketing expert today to learn more about our services. IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.
China Digital MarketingSocial Media Marketing

Jin Air’s Official WeChat and LINE Accounts Provide Flight Info, Promotions, Local Query Services and More

Korean LCC Jin Air Rolls Out Official WeChat LINE Accounts
You can now get Jin Air’s hottest air ticket promotions and recommended routes straight to your WeChat and LINE messenger apps! South Korean airline Jin Air has launched its verified WeChat account and official LINE account this March. Both accounts provide flight details, latest promotions, query services in Chinese or Japanese and more from the messenger app. To use this, app users can simply choose from the page’s menu.

Jin Air’s Verified Chinese WeChat Account

Jin Air first rolled out its verified WeChat account earlier this month. It aims to deliver all information, campaigns and query services in the Chinese language for a more localised customer service. In its welcome message posted on WeChat, the airline is inviting all users to follow their WeChat public account as they “continue to provide… quality services.” Take a look at Jin Air’s WeChat message in case you missed it:
Welcome message published on Jin Air's official WeChat account
Screengrabs of Jin Air China’s first WeChat post
To receive the latest updates on Jin Air’s flights and offers, follow the 真航空JinAir official WeChat account by scanning the QR code below.
Scan this QR code to follow Jin Air's Official WeChat Account
Image from Jin Air’s WeChat post | Source: 真航空JinAir official WeChat account

Jin Air’s Official Japan LINE Account

Last week, Jin Air also introduced their official Japan LINE account on a Facebook post. It intends to extend its online customer support to its Japanese customers through LINE.
Screengrab of the menu from Jin Air’s official LINE account
Screengrab of the menu from Jin Air’s official LINE account
From the messenger app, LINE users can easily select the following options from the page menu: flight booking, promotions, customised tickets, user registration, FAQ and Q&A.
Screengrab of Jin Air's official Japan LINE account
Screengrab of Jin Air’s official Japan LINE account
Additionally, Jin Air merged its Japanese Facebook page with their English Facebook page, as first posted on its timeline on Monday. Add ジンエアー (Jin Air) as a friend on LINE to receive the latest flight updates and promotions in Japanese. Simply scan the QR code below or follow this link to do so.
Scan this QR code to follow Jin Air's Official LINE Account
QR code for Jin Air’s Official Japan LINE Account
To book a flight, visit For more of Jin Air’s flight promotions, visit their website at

About the Brand – Jin Air

Jin Air is a South Korean low-cost airline established by Korean Air in 2008. It pioneered a new long-range market with the B777-200ER, the only medium- and large-sized aircraft among the low-cost carriers. This enabled Jin Air to grow into a representative airline of local LCCs. As of March 2019, the airline flies to 4 domestic cities such as Gimpo, Cheongju, Busan, and Gwangju to Jeju. It also operates flights in 32 international destinations including mainland China, Hong Kong, Macau, Taiwan, Japan, Malaysia, Philippines, Thailand, Vietnam, Vientiane, and the United States.

Connect with your Chinese and Japanese Consumers with a Verified WeChat and LINE Account!

Does your business have a verified WeChat or LINE account? If you are targeting Chinese and Japanese consumers and you are not on these messenger apps, you are missing a lot of sales opportunities.

Why Get a Verified WeChat Account?

Having a verified WeChat account boosts your presence in the Chinese market. WeChat (or Weixin in China) has over 1.15 billion monthly active users in Q3 2019. Apart from messaging, it also offers WeChat Pay, WeChat advertising, and WeChat Mini Programs. Also, it comes with many useful features such as customer service, API integrations, e-commerce, and CRM. Once verified, you can easily publish 4 times a month with 1-6 articles each time, register for WeChat Pay, and set up a WeChat store. These are just a few of the many reasons why more and more businesses invest heavily in WeChat marketing.

Read More >> Schneider Electric’s WeChat App for B2B Marketing

Why Own an Official LINE Account?

Japan-based messenger app LINE is “Japan’s most popular online communication tool” with roughly 83 million monthly active users in the country in Q4 2019. In January 2020, the trend continues to increase quarter-over-quarter since 2013, according to the latest LINE report published by the Statista Research Department. Moreover, in 2018, LINE’s audience reach was “almost twice as high as those of internationally successful apps such as Twitter or Instagram,” with 80.8% audience reach compared to Twitter’s 42.8% and Instagram’s 35.8%. No wonder LINE is a promising messenger app for businesses aspiring to target a huge market like Japan.

Read More >> Sanitarium Thailand’s Latest LINE Contest and an Official LINE Account

Let Us Help You Win the Chinese and Japanese Markets with WeChat and LINE!

We can help you build and verify your WeChat account. IH Digital is a sales partner of Tencent allowing us to assist businesses in verifying their WeChat accounts. We have helped many brands obtain a WeChat Official Subscription or Service Account, run WeChat ads, develop WeChat Mini Programs, and integrate WeChat Pay. Also, we have helped global and regional businesses set up their official LINE account for Japan and Thailand, run LINE ads, and launch LINE contests to grow brand awareness. If you are ready to take on the China and Japan digital marketing venture, talk to our WeChat and LINE marketing experts today to get started.
Contact Us

IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including WeChat and LINE marketing. Talk to our marketing expert today to learn more about our services. IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.
Social Media Marketing

S’porean Influencers Braved the Daebak Super Spicy Noodles for the #CanOrNotChallenge

Daebak Fires Up Social Media with #CanOrNotChallenge
Daebak fired up the social media realm recently with its latest #CanOrNotChallenge. The challenge is to finish a cup of Daebak Ghost Pepper Spicy Chicken Noodles without drinking water or any other condiments. Many influencers joined the dare and added their own twists to the #CanOrNotChallenge. Singapore-based influencers like YouTuber Jian Hao Tan and fitness trainer and Instagrammer Tiong Jia En were some of the social media personalities who participated in the challenge.

Jian Hao and Denise’s Daebak #CanOrNotChallenge YouTube Video

On his Team Titan YouTube channel, Jian Hao posted his Daebak #CanOrNotChallenge video on Thursday, joined by lifestyle and travel influencer, Denise Soong Ee Lyn. In addition to the challenge, the duo answered a few questions on a whiteboard. The catch is whoever gets it wrong must eat a mouthful of Daebak Ghost Pepper Spicy Noodles. Both Jian Hao and Denise finished their spicy instant cup noodles in the end. The video gained roughly 580,000 views, 17,000 likes, and 2,800 comments on YouTube. Jian Hao also posted the video on Instagram, which gained nearly 60,000 views.

Jia En’s Instagram Video of the Daebak #CanOrNotChallenge

Miss Universe Singapore runner-up Tiong Jia En also took on the Daebak #CanOrNotChallenge in February. In her Instagram video post, the fitness influencer braved the spicy noodles with her friend Eleanor while playing the game “I have ever.” The game ends when one of them finishes the whole cup of Daebak Ghost Pepper Spicy Noodles.

Eat the Daebak Ghost Pepper Spicy Noodles at Your Own Risk!

In Jian Hao’s video, Denise explains that a “normal chilli padi measures about 50,000 to 100,000 Scoville heat units.” Daebak, on the other hand, measures 1 million Scoville heat units high, making it “the spiciest instant noodles on the market… now.” If you want to take on the Daebak #CanOrNotChallenge, “eat at your own risk!” The Daebak Ghost Pepper Spicy Chicken Noodles is available in 7-Eleven, Cheers and Sheng Siong stores nationwide.

Watch how influencers Dee Kosh and Mong Chin survives the Daebak #CanOrNotChallenge

Introduce Your Newest Products to the Public with Social Media Hype!

Viral marketing on social media has proven to appeal to countless customers in a short span of time. In fact, results show how successful viral marketing is especially for the food, fashion and beauty industries. Many known brands resort to social media hypes when launching new product campaigns. Back in the days, only celebrities would make viral marketing possible. However, due to the emergence of social media personalities, the viral marketing technique is now a mix of celebrities and influencers from nano to macro. Businesses now have the option to initiate a social media hype with influencers promoting using their own accounts. It helps increase social engagement through inflated organic online conversations and a staggering number of views for viral videos. There is more than one way to start a viral marketing hype on social media. If this is the right marketing approach for your new product, we’d like to help you put it into action. Contact our agency today to know more about our social media marketing services.
Contact Us

IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including social media marketing. Talk to our marketing expert today to learn more about our services. IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.
Social Media Marketing

LINE Contest: Sanitarium Thailand is Giving Away 10 Prizes Worth 2K Baht each This Summer 2020

Sanitarium Thailand’s LINE Contest Runs from 13 March to 12 April 2020
This summer, Sanitarium is giving away 10 prizes worth 2,000 baht each with its first-ever LINE contest in Thailand. The contest was announced on Friday through their Facebook page.
Here’s how to join:
  1. Add @sanitariumthailand as a friend on LINE
  2. Tell why you love So GoodTM Milk on LINE
Ten lucky winners will each receive 2,000-baht worth of Sanitarium products and a gift card. The LINE contest runs from 13 March to 12 April 2020. The winner will be announced on 22 April 2020. For more contest details, check out Sanitarium’s Facebook announcement and contest terms and conditions. The LINE contest is open for users based in Thailand only. Follow Sanitarium Thailand’s Facebook page to get the latest promotions on your favourite breakfast brand.

Sanitarium Announces LINE Official Account

In February, Sanitarium announced its LINE official account for Thailand on a Facebook post, inviting its fans to connect on LINE. Followers will receive the newest product and special promotions, as well as LINE contest announcements through the app.  
Don’t miss out on great deals! Be sure to add Sanitarium Thailand as a friend on LINE. You may also shop your favourite Sanitarium products at Tops Online.

Related Article >> Sanitarium engaged Thai influencer Aum Napat to Promote Weet-Bix on Instagram

Build Up Your Online Presence in Thailand with LINE Contests and More!

If you are exploring the Thai market for your business, add LINE to your digital marketing campaigns for a guaranteed brand awareness growth. The Japan-based mobile messenger app has grown tremendously in Thailand with 22 million registered LINE app users in 2014, which doubled to 44 million in Q2 2019. It is also Thailand’s top mobile app by monthly active users and overall revenue according to a 2018 report by Hootsuite and We Are Social. IH Digital can help you reach the Thai market with our LINE services. We can assist you in getting a LINE official account, as well as run LINE ads and launch LINE contests to increase brand awareness. Are you ready to get started? Contact us today to learn more about our LINE capabilities.
Contact Us

IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including LINE marketing. Talk to our marketing expert today to learn more about our services. IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.  
Social Media Marketing

What is Facebook Page Transparency and How Does It Work?

facebook page transparency and ad library news
Today, Facebook is making significant steps to bring more transparency to ads. Due to previous issues piling up on Facebook ads, the public demanded more transparency on how ads are being filtered and what companies are running ads on the platform. As part of the upgrade, Facebook decided to give users more information on the ads they see as well as businesses and organizations with established pages on the social platform. Here’s how you can make use of the new Facebook feature:
  1. Visit a business page.
  2. You will find a tab named Page Transparency wherein you can view basic but useful information about the business such as:
    • When the page was created
    • The page’s past names (if any)
    • How often the page has changed its name page has changed its name
Facebook is also expanding access to its Ad Library framework so that journalists, regulators and others can investigate ads in terms of political ads. But first, let’s learn the basics of this new Facebook feature – the Ad Library.

What is Facebook Ad Library?

The Ad Library is a feature on Facebook that provides advertising transparency through a comprehensive presentation of a searchable collection of all ads currently running from across Facebook products. Any Facebook user can freely navigate the Ad Library with or without a Facebook account. In the library, you can view all active ads, regardless if you were not included in the advertiser’s target audience.

How does the Ad Library work?

The Ad Library allows users to view all active ads about any topic. One may simply search for the page or keyword using the search bar. Here’s an example by Pantai Hospital Kuala Lumpur for an easy reference.
Pantai Hospital Kuala Lumpur
As shown in the image above, Facebook now shows you detailed insights, aside from the active ads, including:
  • Page creation date, previous page merges, and name changes
  • Primary country location of people who manage the page
In addition, users can also report an ad for policy violations directly from within the library. This feature allows users to help Facebook identify pages using questionable tactics and/or spread misinformation. Furthermore, it helps users easily spot ad accounts that have the potential to do harm. The ability to see exactly what ads a Facebook page is running is particularly useful for your business. The new Facebook Ad Transparency is one step towards earning back user trust. The majority of ads on Facebook are run by legitimate organizations including IH Digital, who is fully compliant with the new Facebook Ads Transparency policy.

Now that Facebook manages Page Transparency for you. It’s time you add more value to your Facebook page to increase your followers! But how?

Aside from gaining online credibility, it is also a must for businesses on Facebook to create meaningful content and images. This way, your followers will tremendously increase in no time. But this is no piece of cake if you have little time to manage a full-time Facebook page. This is when you will need a digital marketing agency like IH Digital whose only aim is to give you a simplified but effective social media marketing strategy from content writing to community management. Many business owners choose to partner with a digital marketing agency to manage their social media page and ad campaigns. Interested in partnering with a digital marketing agency? Speak with our Marketing Expert through this contact form.
Social Media Marketing

Facebook Power 5 Ad Tools Every Marketer Must Know

Facebook Power 5 Ad Tools Every Marketer Must Know

Have you been using Facebook ads for your business but the results seem to be declining? Something that you might be overlooking is the Facebook Power 5 Ad tools which are useful to get your Facebook ads automatically optimized in real-time. 

What Are These Facebook Power 5 Tools?

Facebook’s Power 5 tools aim to give marketers a helping hand by using the platform’s machine learning to drive better results for their campaigns. Find these 5 noteworthy tools below and explore better opportunities for your business:

#1: Facebook Auto Advanced Matching

Facebook Pixel is a tool that analyses the actions users do on your website. Once it’s been set up, every time a visitor interacts on your website, the pixel is “fired” and is then sent to you on Events Manager, so you can make use of the data.

Auto advanced matching improves your business ad performance by allowing Facebook to make use of users’ input fields—such as name, phone number, email, state, and zip code along with your pixel events to accurately connect you with website visitors that are more like to convert. 

Benefits of Auto Advanced Matching:

  • Boost attributed conversions – The additional information that Facebook has collected is used to match up your conversions and increase the impact of your ads.   
  • Expand your audience size – Facebook accurately ascribes users on your website and in the platform itself, which can expand the size of your Custom Audience 
  • Decrease the cost per conversion – Facebook can efficiently identify and deliver your ads to people who are more likely to convert and lower your cost. 

#2: Facebook Account Simplification

Make things simple especially your account and campaigns. This allows Facebook’s machine learning to automatically test and optimise your ad placements for better results.

Benefits of Account Simplification:

  • Limits audience overlap – By simplifying your ad, you can reduce the competing with yourself, which can happen when you are using too many ad sets. This prevents you from losing impressions and increasing your ad cost.
  • Automatically optimise your budget.

#3: Facebook Campaign Budget Optimization

Campaign Budget Optimisation (CBO) is one of Facebook’s most useful Al tools. This tool helps distribute spend across your top-performing ad sets. Although, you can still set a budget for your campaigns but not at an ad set level.

Benefits of Campaign Budget Optimization:

  • Efficiently spend your budget – Facebook is always looking advantageous audience and opportunities to spend your budget on.
  • Reduce time managing campaigns.
  • Ensures you maximise the value of your campaign.

#4: Facebook Automatic Placements

This ad tool assists marketers to make use of Facebook’s machine learning to better understand and identify your audience. Automatic placements enable Facebook to place your ads in front of your target audiences across all default placements. 

Benefits of Automatic Placement:

  • Controls cost – Facebook can identify results with the widest range possible. This helps you to make efficient use of your budget per ad set.
  • More conversions – It accurately ascribes where conversions come from.

#5: Facebook Dynamic Ads

This tool is one of the most powerful amongst the power 5 because this targets users based on their exact behaviour online to be able to send them the most relevant ads possible. Dynamic ads can either be in a type of single image, carousel, or collection ad. These ads are only served once users interact or have triggered an event. 

Benefits of Dynamic Ads:

  • Ads tailored to users’ interests – Facebook automatically delivers the right ad to the right person based on their interactions across your website, app, or somewhere else. 
  • Encourage the completion of sale – Dynamic ads remind and promote the products that visitors browsed on your website and mobile app.  

Get your Facebook ads optimised by an experienced digital marketing agency!

Are you looking into boosting your social media marketing campaigns? Let IH Digital help you build up your online marketing initiatives on Facebook. Drop us a message to learn more. 

IH Digital is a digital marketing agency headquartered in Singapore which has presence across multiple countries in Southeast Asia and in Greater China. We have helped many companies within the region ultimately lift their sales up with effective digital campaigns.

Case StudiesE-commerceSocial Media Marketing

Sofina Taps Digital Marketing Agency To Drive E-Commerce Traffic

IH Digital Beauty Marketing_Sofina

Today, having an e-commerce platform is just as important as having a physical store that customers can walk into. With more and more people turning to their laptops, tablets and mobile phones to go about their daily lives, it’s crucial that you are easy to reach and effortless to find when the desire to purchase suddenly strikes.

But while having an e-commerce presence is valuable, it won’t get you anywhere until you make the effort to promote it. That is why for Sofina, enlisting the help of Singapore digital marketing agency IH Digital was key in ramping up their sales efforts for the hugely popular Singles’ Day or 11.11.


Besides the holidays, the 11th of November is a crucial date for all brands in Asia. It’s a date marked by people weeks—even months ahead. Despite being a relatively new name in Singapore, as they only launched in April 2018, Sofina <>, ensured they were prepared to edge out their competitors for the deluge of paid advertisements fighting for online sales.

sofina online sale advertisement

In the run-up to the 11.11 promotion, they ran a series of paid advertisements on Facebook and Instagram with the help of IH Digital. With other beauty brands deploying a barrage of ads, it was imperative that paid advertisements ran days before the actual start of the promotion. To ensure that Sofina maximises their reach during this highly competitive period, the ads were also placed on Facebook Newsfeed, Instagram Newsfeed and Instagram Stories.

sofina show now ad button

The series of paid ads also paved the way for stronger brand awareness and impression. No matter which ad from the series Sofina’s audience sees, it all featured a ‘Shop Now’ button that took them to the brand’s e-commerce website.


Are you wondering how paid marketing campaigns can help your brand? Through this, you can ride on the hype of a holiday or event like 11.11 to boost brand awareness and bolster brand recall. 

sofina paid marketing campaign

Moreover, paid advertisements are far more effective in driving traffic to your e-commerce platforms. With a ‘Shop Now’ button in place, all that’s left for your customer to do is to click to make their purchase. Even better, paid advertisements offer a secondary perk: an increase in followers with all the new audiences your ads reach.


Need a content marketing agency to provide digital marketing and social media marketing services for your beauty brand? Let IH Digital, one of the top social media agencies in Asia, help you along the way. Get in touch with us < to learn more.