Social Media Marketing

Case StudiesSocial Media Marketing

NVPC Moves to Raise Volunteerism in Singapore

nvpc-volunteerism-singaporeThe National Volunteer and Philanthropy Centre (NVPC) takes advantage of social media to promote its volunteer activities in Singapore.

A hand that builds a community

The National Volunteer and Philanthropy Centre (NVPC), a national body that promotes volunteerism and philanthropy in Singapore, steps up to further develop its function as a catalyst and networking agency in building a compassionate community in Singapore. To do this, NVPC is setting up more initiatives by drawing on the advantages of digital marketing, particularly the social media.

This year, NVPC is holding a new initiative with the primary aim of promoting and developing skill-based volunteerism “to foster the giving spirit in Singapore.” The organisation will run a campaign for the International Volunteer Day called Small Things, Great Love with the help of IH Digtal, a digital agency in Asia with expertise in digital campaign strategy and implementation.

Reaching more volunteers with a genuine purpose

IH Digital / NVPC
IH Digital / NVPC

Imparting a message with sincerity is the organisation’s fashion of securing more hands (and heart) to cooperate in this goal. Following this purpose, IH Digital has set up a social media strategy that will not only make the concept a reality, but also continuously deliver the message genuinely to reach and inspire passionate groups and individuals all over Singapore.

Starting off with establishing a strong online identity, IH Digital ensures that the target audience will be informed and inspired through powerful contents that will eventually ignite social action. As part of the social media strategy, particularly in the Facebook platform, NVPC will include sharing of several stories about volunteers and their works. All these will be implemented following a positive and friendly approach. It is thus particularly interesting to catch on in the near future how these stories will be laid out in the social media under the expectation of a knowledgeable and empathetic image.

Moreover, NVPC is not limited to social media images and text features. In fact, they have started filming an interview with more to follow and to be uploaded as social videos. In these videos, the audience will finally get to learn more from diverse volunteers – their personal goals, challenges, a first-hand advice from experienced and skilled individuals, and a lot more.

It is an exciting objective to get numerous Singaporean individuals to hold hands together for a purpose of sharing time and other resources to their fellowmen – a result which NVPC expects as the campaign goes up. In short, NVPC targets to instil in several groups and individuals a passion to extend a helping heart not just once but every day. What more to expect in this campaign? Aside from increased knowledge about volunteerism in Singapore, this campaign will certainly be fun and interactive, and an instrument to reach the goal of building a nation of volunteers.

Case StudiesSocial Media Marketing

PUB SG: Learning Video Production in Singapore

PUB-SingaporeIn its effort to educate Singapore users on water supply sustainability, PUB SG expanded its educational channel through a video production in Singapore.

PUB SG’s video production in Singapore

In its aim to widely impart its vision to ensure Singapore’s water supply stability, PUB Singapore is actively educating people concerning water sustainability by getting them involved in the process through educational videos.

IH Digital / PUB Singapore
IH Digital / PUB Singapore

With today’s increasing audience over the social media sphere, videos can be tagged as one of the best medium to deliver clear and striking messages. With a strategic approach from capturing the audiences’ attention through branding to the proper execution, an effective video production in Singapore can be achieved. In June 2014, PUB Singapore – with support from IH Digital as its trusted digital agency – has finally laid out a newly revised YouTube channel following an up-to-date strategy covering a revamped layout, design, video titling and tagging.

The game plan targets increased searchability and SEO for the YouTube channel as well as each video. To do this, IH Digital helped in retagging and retitling of all existing 140 videos, establish presence in Google+, restructure the YouTube channel layout and revamp the channel art design for the YouTube page, among others. These actions were well-researched and strategised by IH Digital’s social media strategists prior to implementation. Additionally, IH Digital ensures that all steps positively impact the objective by continuously providing support in analytics on a monthly basis.

IH Digital / PUB Singapore YouTube Channel
IH Digital / PUB Singapore YouTube Channel

Since PUB Singapore’s rebranding efforts, it has quickly made a mark in the social video realm in a few months’ time. In less than three months, the YouTube channel is seen to be progressively and positively growing!

With an aim to effectively increase awareness about the value of water among the people of Singapore, it is significant to hold their interest to the topic. On this purpose, PUB Singapore’s YouTube channel has quickly succeeded in as early as the initial phase of revamp. During the last three months, the Estimated Minutes Watched (total of minutes of videos watched) is seen to have increased positively – which goes to show that users’ interest are correspondingly increasing. Likewise, the total number of subscribers went up from 269 in June to 408 in September.

Why was the social video effort deemed effective even in the early stage? Because the objective of educating people about water sustainability is finally happening as seen apparently through the figures in the last two months – wherein the number of Likes on videos has consecutively increased since June. This implies that the increase in the number of subscribers and the number of views might have boosted the users’ interaction within the content – which is essential for PUB Singapore to gain momentum through social videos. But it certainly does not end there. Continuous efforts are underway to improve figures and eventually reach its ultimate goal – to get people involved in this awareness initiative.

What is expected in the following months? PUB Singapore YouTube channel is envisioned to improve further in the following months in terms of audiences’ interactions, views and subscriptions. With the success of the initial phase, it is interesting to observe how successful it can become once the laying out of the cutting-edge video contents following a new strategy is finally implemented in the next few months.

Visit PUB Singapore YouTube Channel: sgPUB

Digital Marketing GuidesSocial Media Marketing

Six Ways to An Effective Google Plus Engagement Strategy


Some of the renowned brands such as H&M, Toyota, HP have already ventured into the world of Google Plus and small brands that have already established themselves on Google Plus may wonder how to be on par with the big names. Of course, there is no secret recipe to a successful Google Plus campaign as each brand must adapt themselves accordingly. However, there are some steps in which we recommend brands take in order to fully utilize their engagement strategy on Google Plus. Some of Google Plus best practices for your brand can be found in the next section of this article.

IH Digital / H&M on Google+
IH Digital / H&M on Google+

Highlight the Text

One of the simplest method helping to increase engagement on Google Plus is to provide text that stands out. Google Plus allows admin to create a bold text, italic text, and a strike through text. An eye-catching text with an interesting gimmick would help to attract users’ attention to brand’s Google Plus page

Select Striking Images

DO NOT ignore the importance of images. Striking images draw attention of users onto brand’s Google Plus page. A suggestion for admin when selecting an image would be to go for a colorful picture. At the same time, do not settle for the thumb nail image that the system automatically selects to preview on your page. Change the size of the image to be a bigger version as a larger size image will help to grab users’ attention.

Interact with Followers

Instead of encouraging followers to +1 brand’s content, brand might want to consider adding a photo album and drive users to give their +1 in that album. For example, brand could create a photo album of a restaurant and asks users to +1 their most favorite place. Afterwards, brand may feature the most popular photo as part of their weekly content. This is another way where brand can create a strong bond with users

Grant the Decision Making Power to Users

Users like it when brand shares their opinions to the public, because that would mean that brands care about users. One of the strategy that allows users to be part of the decision making process is asking users to “caption” a photo. By doing this frequently, brands will be able to identify users who interact most with brands. Brands could in turn talk to those users in order to convert them to be brand’s influencers.

Select a Theme That Speaks About the Brand

As Google Plus is well known for its use of hashtags, brands should make use of this feature and create a theme through a story-telling technique with the use of hashtags. This customized together with common hashtags would enhance brand’s search power

Create Questions for Followers to Answer

One of the most effective practices where brand can push for engagement among users is to throw a question for users to answer.  Users must be prompted to interact with the content in order for them to show their level of engagement.

If still in doubt on how Google plus for business works, feel free to drop us a message to discuss more in details about G+ or  you can get to know G+ better by visiting us on our G+ p