TikTok soared to new social media heights this year. Previously known as Musical.ly, it's dominating with more than 1.5 billion all-time downloads. But what’s keeping this wildly popular video-sharing app...
Did you know that of the 26 million Malaysian internet users between the ages of 16 and 64, 80% of them are shopping online? In fact, Malaysians' e-commerce spending in...
Influencer marketing offers big benefits when executed correctly. It has the ability to quickly build trust and establish credibility. When someone sees the social media influencer they're following sharing content...
GrabAds: A Massive Opportunity for Digital Advertising People are always moving; plans are always changing and society is always in motion. Is your brand keeping up? GrabAds, which was launched...
Bellamy's Organic Malaysia's social media marketing efforts zero in on 3 things An organic infant formula brand from Australia, Bellamy's Organic Malaysia ramps up its social media marketing efforts by...
With the Movement Control Order (MCO) still in effect in response to the COVID-19 pandemic, many Malaysians stuck at home have been unable to resist the allure of creating their...
Amid the Movement Control Order (MCO) in effect in Malaysia, beauty brands Curel and Liese are striving to remain connected with customers online. One way they are adapting to the...
It’s a first on two fronts for UNIQLO. Besides debuting its first global marketing campaign called #UTPlayYourWorld, it also tapped TikTok for the first time. The hashtag challenge sought to...
If you have not seen or heard of TikTok before, then you have been clearly living under the rock all this while. Recognised as one of the world’s most downloaded...
Soap brand Lifebuoy is reminding people to ‘wash your hands like a boss’ on social media with the TikTok hashtag challenge #LifeBuoyKarona in India. Amid the current COVID-19 situation across...